5 Tips from a Social Seller on How to Make it Work

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Social Selling Tips, business man texting

Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More

How Much Do LinkedIn Ads Cost? A LinkedIn Ad Pricing Guide

Anthony BlatnerLead Generation, News, Resource

how much do linkedin ads cost

LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More

How to Track Conversions for HubSpot Meetings – FINALLY! [FREE Code Snippets]

Anthony BlatnerLead Generation, Resource

How to track conversions for hubspot meetings

Learn How to Use Google Tag Manager & JavaScript Event Listeners to Track Booked Meeting Conversions – with Google, LinkedIn, and Facebook Ads Examples. Are you using HubSpot Meetings and frustrated by not being able to track conversions when a prospect books a call with you?! 🤬 After working with dozens of HubSpot run companies… we’ve seen first hand that … Read More

How to Build a LinkedIn Lead Gen Funnel

Anthony BlatnerLead Generation, LinkedIn Ads, News, Resource

Anthony with a whiteboard funnel diagram

Does your company rely on lead gen to sell a B2B product or service? Is your target customer in a very specific industry, company size, or even job? Most teams I talk to are struggling with weak, unqualified leads that are wasting your time — some people may be filling out your form or downloading your guide, but they’re really … Read More

Lead Generation Funnel Checklist

Anthony BlatnerLead Generation, News, Resource

Lead Gen Funnel Checklist Summary

✅Ready to build and launch your lead generation funnel? ✅ Follow this checklist to make sure you have all of your bases covered… to squeeze the best performance out of your funnel. Or if you’re not getting as many leads as you’d like, then review to see if there’s anything you’re missing!