Below you'll find a list of all posts that have been categorized as “B2B Marketing”
Capturing attention and building trust are essential for growing your business, and lead magnets are one of the most effective tools for achieving both. In fact, in our experience, a well-designed lead magnet can boost lead volume by up to 11%. But what exactly makes a lead magnet work? Lead magnets are all about offering value in exchange for contact …
Have you seen the incredible images that the new ChatGPT 4o image generation model has now been creating? Of course, since we’re LinkedIn advertisers… we HAD to try it out for our B2B ads. We hacked at it and got some seriously good LinkedIn ads… but also identified some challenges. Follow along as we dive into this tutorial and learn …
B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses …
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and …
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers …
In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate …
Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it …
With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters. Here are our top six! What is …
If you have ever updated your profile intro or company page in LinkedIn, you may have noticed that you have the ability to set your industry. Not sure what I’m talking about? Go onto your profile and click the little pencil at the top, near your profile header. You will see a list of filters. One lets you add the …
LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier. That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match …