5 Tips from a Social Seller on How to Make it Work

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Social Selling Tips, business man texting

Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More

How To Connect Your CRM with LinkedIn Lead Gen Forms

Anthony BlatnerLead Generation, LinkedIn Ads

When planning a LinkedIn advertising campaign, you want to make sure your leads are automatically pushed into your CRM. By default, when a lead signs up via your LinkedIn lead form, it sits in LinkedIn Campaign Manager for 90 days (after which time the ‘data expires’). So, we want that lead to automatically be pushed into your CRM and email … Read More

How to Setup Your Calendar Widget

Anthony BlatnerLead Generation

Want your leads to book sales meetings right on your calendar? Then add an appointment setting flow to your funnel! The best way to do so is by using a self-service booking widget. How to Setup Your Calendar Widget — Watch Video These embedded calendars are awesome because it lets the prospect drive the process. They can select the date … Read More

How To Get Bigger Customers With LinkedIn (Meetup Presentation)

Anthony BlatnerLead Generation, LinkedIn Ads, News

anthony meetup presentation cover

Want to get bigger customers for your business? Know you should be using LinkedIn more, but don’t know where to start? There’s over 660M professionals on LinkedIn, and over 50% are a Manager or ABOVE. Learn how your business can use LinkedIn to attract better customers! Anthony from ModernMedia.io will be sharing his framework for LinkedIn advertising that has attracted … Read More

How to Nurture Your Leads

Anthony BlatnerLead Generation

Man on phone and computer

Best Practices For Following Up With Prospects You’re generating leads… awesome! What’s next?! We need to encourage our prospects to take the next step – and that’s done with lead nurturing. Lead generation is a Top of Funnel strategy. Your lead magnet draws the attention of your prospect and starts the conversation. There are a lot of things that happen … Read More

How to Create the Perfect Lead Magnet

Anthony BlatnerFacebook Ads, Lead Generation, LinkedIn Ads

How to create the perfect lead magnet

Lead Magnet Ideas, Tips, and Best Practices for Social Media Advertising Campaigns Are you trying to attract customers to your business and wondering how to start the conversation? The best lead generation funnels start with a lead magnet. 🧲 A lead magnet is an asset of value that helps attract people in your target audience to your business by offering … Read More

The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2021

Anthony BlatnerLead Generation, LinkedIn Ads, News

If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More

How Much Do LinkedIn Ads Cost? A LinkedIn Ad Pricing Guide

Anthony BlatnerLead Generation, News, Resource

how much do linkedin ads cost

LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More

How to Capture UTM Parameters in Your Wufoo Form [Code Included]

Anthony BlatnerLead Generation

FINALLY Track Form Submissions and Know Where Your Leads Are Coming From! CONTENTS What are UTM parameters Add UTM fields in your Wufoo form Get field IDs from Wufoo API Information Add JQuery Library Add JavaScript URL parsing methods Embed Wufoo form on your page Pass tracking data to Wufoo form Test! Bonus: Facebook Ads, LinkedIn Ads, and Google Ads … Read More