How to Use Account Lists in Sales Navigator To Target Even More Precisely

Beth JordanB2B Marketing, Lead Generation, Sales Prospecting

How to Use Account Lists in Sales Navigator To Target Even More Precisely

LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier.  That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match … Read More

Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation

Beth JordanB2B Marketing, Lead Generation, Sales Prospecting

Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.”  But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is … Read More

How to Start a Prospecting Conversation

Beth JordanB2B Marketing, Lead Generation, Sales Prospecting

How to Start a Prospecting Conversation

Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a … Read More

You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

Beth JordanB2B Marketing, Lead Generation, Sales Prospecting

leads are requests for a phone call, more info, a referral, or a follow up

Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a new lead assigned to you from your lead tracker. It says, “Prospect would like to meet. Follow up!” It’s a lead, and now it’s up to you … Read More

The Educational Lead Generation Approach: Turn Learning into Selling

McKenzie AllenLead Generation, News, Resource, Sales Prospecting, Social Selling

Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More

The Ultimate Checklist for an All-Star LinkedIn Profile

McKenzie AllenB2B Marketing, Lead Generation, LinkedIn Ads, Resource, Sales Prospecting, Social Selling

Silhouette of man with fists high in victory, speedwork title banner laid over with blog title

When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More

How to follow up with prospects on LinkedIn

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Two professionals talking in front of frosted glass, one male one female, silhouettes showing, blue banner with orange Speedwork logo, white text on blue banner

Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More

5 Tips from a Social Seller on How to Make it Work

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Social Selling Tips, business man texting

Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More

How to Setup Your Calendar Widget

Anthony BlatnerLead Generation

Want your leads to book sales meetings right on your calendar? Then add an appointment setting flow to your funnel! The best way to do so is by using a self-service booking widget. How to Setup Your Calendar Widget — Watch Video These embedded calendars are awesome because it lets the prospect drive the process. They can select the date … Read More