LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More
What the TikTok Ban Bill Means for B2B Marketing in 2023
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More
B2B Lead Generation 101: Real Estate Edition
In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate … Read More
LinkedIn Ads event conversion tracking – with Google Tag Manager
Want to track conversions for your LinkedIn ads? Follow this tutorial to make sure your conversion tracking is set up and working! We’re going to walk through setting up conversion tracking for LinkedIn event-specific conversion events. About LinkedIn Ads Conversion Tracking Why do we need new JavaScript events? Well, since Apple killed the ‘cookie’ a year ago, there have been … Read More
[UPDATED] You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?
Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it … Read More
How to Search for, Find, and Join the Perfect Group on LinkedIn
Most people know how to join groups on LinkedIn. It’s a simple matter of typing keywords into the search bar, seeing the results pop up, clicking on one that interests you, and then clicking that “join” button. The only issue is that not every group is likely to have your desired prospects, and surfing through groups this way can quickly … Read More
Can ChatGPT Write Better Marketing Scripts Than Me?
With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters. Here are our top six! What is … Read More
Five Reasons You Should Invest in Lead Generation – in Addition to Finding Leads
It’s the end of quarter one, you have some space leftover in the budget, and you’re wondering whether continuing the lead generation campaign in the coming months is worth the investment. Sure, you’ll generate more leads, maybe you’ll even make the sale a couple more times – but you may be asking yourself whether you’ll close enough to warrant another … Read More
LinkedIn V2 Industries: An Overview of The Changes And New Hierarchy
If you have ever updated your profile intro or company page in LinkedIn, you may have noticed that you have the ability to set your industry. Not sure what I’m talking about? Go onto your profile and click the little pencil at the top, near your profile header. You will see a list of filters. One lets you add the … Read More
Human Connection First: The Sales Strategy that Stands Out From The Noise
Today more than ever, people and spam filters are getting better at filtering out sales messages. And really, who could blame them: many of them are from a desperate salesperson that didn’t take any time understanding your needs. Because of this, one of the biggest questions salespeople should ask themselves is this: how can you build better relationships with prospects, … Read More