LinkedIn Text Ads: How They Can Benefit Your Business

VC VCLinkedIn Ads

linkedin text ads

With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit … Read More

Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide

VC VCB2B Marketing, LinkedIn Ads

LinkedIn Content Calendar

LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More

The Ultimate Guide to LinkedIn Sponsored Message Ads & Conversation Ads

Anthony BlatnerNews

LinkedIn Sponsored Message Ads & Conversation Ads

LinkedIn has become one of the most effective tools for promoting B2B advertising, providing numerous opportunities to reach professionals around the globe. Out of all the ad formats, LinkedIn-sponsored ads have garnered a lot of popularity, mainly LinkedIn-sponsored messages and LinkedIn conversation ads. Such ad types can engage with audiences and offer opportunities to interact with one’s target consumer that … Read More

How to Integrate LinkedIn Ads with Marketo: Push Leads, Sync Lists

Anthony BlatnerNews

How to Integrate-LinkedIn Ads with Marketo

Some of the most powerful integration features that B2B marketers have at their disposal is the LinkedIn Marketo integration. With this integration, you are able to directly pass leads from LinkedIn ads to Marketo and bi-directional sync lists with both platforms, thus enabling easy management of the two tools. In this blog, we’ll share how to set up the LinkedIn … Read More

How to Integrate LinkedIn Ads with Salesforce: Push Leads, Sync Lists

Anthony BlatnerLinkedIn Ads, News

How to Integrate LinkedIn Ads with Salesforce

LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms.  … Read More

LinkedIn Ads Benchmarks for 2024: What You Need to Know

Anthony BlatnerLinkedIn Ads, News

Linkedin Ads benchmarks

As the digital landscape continues to evolve, LinkedIn Ads benchmarks 2024 are important for marketers looking to evaluate and maximize their ROI. With the rise of professional networking and B2B advertising, understanding the latest LinkedIn Ads benchmarks is essential for optimizing your campaigns and staying ahead of the competition. This blog will delve into the key LinkedIn Ads benchmarks 2024, … Read More

The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2024

Anthony BlatnerLead Generation, LinkedIn Ads, News

linkedin ad targeting

If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn.  With over 1 billion members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More

Save Hours on Account Management with The New LinkedIn Sales Navigator Account Hub

Anthony BlatnerLead Generation, News, Sales Prospecting

Account Hub, The Account Hub dashboard, What is the LinkedIn Sales Navigator Account Hub?

Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub … Read More

New Thought Leader Ads: Humanize Your B2B Marketing

Anthony BlatnerLinkedIn Ads, News

Thought leader ads, ads, LinkedIn ads

LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More

What the TikTok Ban Bill Means for B2B Marketing in 2023

Anthony BlatnerB2B Marketing, News, Social Selling

tik tok ban bill passed, tiktok ban bill number, social media 2023, social media marketing, restrict act

“Is TikTok going to be banned?”  Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More