Most people know how to join groups on LinkedIn. It’s a simple matter of typing keywords into the search bar, seeing the results pop up, clicking on one that interests you, and then clicking that “join” button. The only issue is that not every group is likely to have your desired prospects, and surfing through groups this way can quickly … Read More
Can ChatGPT Write Better Marketing Scripts Than Me?
With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters. Here are our top six! What is … Read More
Five Reasons You Should Invest in Lead Generation – in Addition to Finding Leads
It’s the end of quarter one, you have some space leftover in the budget, and you’re wondering whether continuing the lead generation campaign in the coming months is worth the investment. Sure, you’ll generate more leads, maybe you’ll even make the sale a couple more times – but you may be asking yourself whether you’ll close enough to warrant another … Read More
LinkedIn V2 Industries: An Overview of The Changes And New Hierarchy
If you have ever updated your profile intro or company page in LinkedIn, you may have noticed that you have the ability to set your industry. Not sure what I’m talking about? Go onto your profile and click the little pencil at the top, near your profile header. You will see a list of filters. One lets you add the … Read More
Human Connection First: The Sales Strategy that Stands Out From The Noise
Today more than ever, people and spam filters are getting better at filtering out sales messages. And really, who could blame them: many of them are from a desperate salesperson that didn’t take any time understanding your needs. Because of this, one of the biggest questions salespeople should ask themselves is this: how can you build better relationships with prospects, … Read More
How to Use Account Lists in Sales Navigator To Target Even More Precisely
LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier. That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match … Read More
Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation
Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.” But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is … Read More
How to Start a Prospecting Conversation
Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a … Read More
You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?
Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a new lead assigned to you from your lead tracker. It says, “Prospect would like to meet. Follow up!” It’s a lead, and now it’s up to you … Read More
The Educational Lead Generation Approach: Turn Learning into Selling
Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More