With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit … Read More
Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More
The Ultimate Guide to LinkedIn Sponsored Message Ads & Conversation Ads
LinkedIn has become one of the most effective tools for promoting B2B advertising, providing numerous opportunities to reach professionals around the globe. Out of all the ad formats, LinkedIn-sponsored ads have garnered a lot of popularity, mainly LinkedIn-sponsored messages and LinkedIn conversation ads. Such ad types can engage with audiences and offer opportunities to interact with one’s target consumer that … Read More
How to Integrate LinkedIn Ads with Marketo: Push Leads, Sync Lists
Some of the most powerful integration features that B2B marketers have at their disposal is the LinkedIn Marketo integration. With this integration, you are able to directly pass leads from LinkedIn ads to Marketo and bi-directional sync lists with both platforms, thus enabling easy management of the two tools. In this blog, we’ll share how to set up the LinkedIn … Read More
How to Integrate LinkedIn Ads with Salesforce: Push Leads, Sync Lists
LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms. … Read More
LinkedIn Ads Benchmarks for 2024: What You Need to Know
As the digital landscape continues to evolve, LinkedIn Ads benchmarks 2024 are important for marketers looking to evaluate and maximize their ROI. With the rise of professional networking and B2B advertising, understanding the latest LinkedIn Ads benchmarks is essential for optimizing your campaigns and staying ahead of the competition. This blog will delve into the key LinkedIn Ads benchmarks 2024, … Read More
The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2024
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 1 billion members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More
Save Hours on Account Management with The New LinkedIn Sales Navigator Account Hub
Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub … Read More
New Thought Leader Ads: Humanize Your B2B Marketing
LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More
What the TikTok Ban Bill Means for B2B Marketing in 2023
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More