The Ultimate Checklist for an All-Star LinkedIn Profile

McKenzie AllenB2B Marketing, Lead Generation, LinkedIn Ads, Resource, Sales Prospecting, Social Selling

Silhouette of man with fists high in victory, speedwork title banner laid over with blog title

When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More

How to follow up with prospects on LinkedIn

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Two professionals talking in front of frosted glass, one male one female, silhouettes showing, blue banner with orange Speedwork logo, white text on blue banner

Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More

The B2B Sales Process For Selling High-Ticket Offers Online

Anthony BlatnerSales Prospecting, Social Selling

young professional with a headset on looking at a computer

Are you looking to get B2B customers online? Then you need a sales process. Remote sales is a different animal compared to in-person, and B2B typically involves more decision-makers. You may be struggling to get prospects interested online, or struggling with them going cold in the process. What you’ll need is a well-designed sales process to walk prospects through the … Read More

5 Tips from a Social Seller on How to Make it Work

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Social Selling Tips, business man texting

Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More

LinkedIn Video Ad Tips and Tricks for 2021

Anthony BlatnerLinkedIn Ads, News

Cover image with headline linkedin video ad tips, subheadline b2b video best practices, image of iphone with linkedin videos

LinkedIn is the undisputed champion of professional social networking with 740 million users. In that sea of potential, how do you get the right users to see your message and take action? There’s no magical formula, but video ads are a powerful tool. Targeted exposure, an engaging medium, a chance to tell your story and prompt conversion…what more could a … Read More

What should my starting LinkedIn Ads budget be?

Anthony BlatnerLinkedIn Ads

Planning your LinkedIn Ads budget Setting your LinkedIn Ads budget is an important, yet often unclear, step of your campaign planning. To drive great results consistently, you need to plan out your advertising campaigns and your greater marketing strategy, including budget. This post walks through where you should start, and why. (Scaling will come later!) It’s easy to get started … Read More

How to connect your subdomain to HighLevel

Anthony BlatnerLinkedIn Ads

Ready for new landing pages? Here’s how you can setup your subdomain with HighLevel so that your landing pages appear on your website’s domain. A subdomain is an extension of your main website’s domain, such as go.yourdomain.com Any simple keyword will do, “go” is most common. The “go” is a subdomain, which points all URLs starting with “go” to the … Read More

How To Connect Your CRM with LinkedIn Lead Gen Forms

Anthony BlatnerLead Generation, LinkedIn Ads

When planning a LinkedIn advertising campaign, you want to make sure your leads are automatically pushed into your CRM. By default, when a lead signs up via your LinkedIn lead form, it sits in LinkedIn Campaign Manager for 90 days (after which time the ‘data expires’). So, we want that lead to automatically be pushed into your CRM and email … Read More