Save Hours on Account Management with The New LinkedIn Sales Navigator Account Hub

Anthony BlatnerLead Generation, News, Sales Prospecting

Account Hub, The Account Hub dashboard, What is the LinkedIn Sales Navigator Account Hub?

Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub … Read More

New Thought Leader Ads: Humanize Your B2B Marketing

Anthony BlatnerLinkedIn Ads, News

Thought leader ads, ads, LinkedIn ads

LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More

What the TikTok Ban Bill Means for B2B Marketing in 2023

Anthony BlatnerB2B Marketing, News, Social Selling

tik tok ban bill passed, tiktok ban bill number, social media 2023, social media marketing, restrict act

“Is TikTok going to be banned?”  Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More

B2B Lead Generation 101: Real Estate Edition

Anthony BlatnerB2B Marketing, Lead Generation, News

lead generation for real estate, best lead generation for real estate, Recession, recession in 2023

In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate … Read More

LinkedIn Ads event conversion tracking – with Google Tag Manager

Anthony BlatnerLinkedIn Ads

LI Event Specific Conv Tracking Banner blog x

Want to track conversions for your LinkedIn ads? Follow this tutorial to make sure your conversion tracking is set up and working! We’re going to walk through setting up conversion tracking for LinkedIn event-specific conversion events. About LinkedIn Ads Conversion Tracking Why do we need new JavaScript events? Well, since Apple killed the ‘cookie’ a year ago, there have been … Read More

[UPDATED] You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

You're Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it … Read More

Can ChatGPT Write Better Marketing Scripts Than Me?

Anthony BlatnerB2B Marketing, Resource

Can ChatGPT Write Better Marketing Scripts Than Me?

With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters.  Here are our top six! What is … Read More

Five Reasons You Should Invest in Lead Generation – in Addition to Finding Leads

Anthony BlatnerLead Generation, Sales Prospecting, Social Selling

Five Reasons You Should Invest in Lead Generation In Addition to Finding Leads x

It’s the end of quarter one, you have some space leftover in the budget, and you’re wondering whether continuing the lead generation campaign in the coming months is worth the investment. Sure, you’ll generate more leads, maybe you’ll even make the sale a couple more times – but you may be asking yourself whether you’ll close enough to warrant another … Read More