Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub … Read More
New Thought Leader Ads: Humanize Your B2B Marketing
LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More
What the TikTok Ban Bill Means for B2B Marketing in 2023
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More
B2B Lead Generation 101: Real Estate Edition
In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate … Read More
The Educational Lead Generation Approach: Turn Learning into Selling
Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More
The Ultimate Guide to Account-Based Marketing With LinkedIn Ads (ABM!)
Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads. The strategy can be an excellent way to reach high-value businesses online. By creating ads just for them, you can make buying from your company an easy decision. Read on to learn more about why ABM … Read More
LinkedIn Video Ad Tips and Tricks for 2021
LinkedIn is the undisputed champion of professional social networking with 740 million users. In that sea of potential, how do you get the right users to see your message and take action? There’s no magical formula, but video ads are a powerful tool. Targeted exposure, an engaging medium, a chance to tell your story and prompt conversion…what more could a … Read More
How To Get Bigger Customers With LinkedIn (Meetup Presentation)
Want to get bigger customers for your business? Know you should be using LinkedIn more, but don’t know where to start? There’s over 660M professionals on LinkedIn, and over 50% are a Manager or ABOVE. Learn how your business can use LinkedIn to attract better customers! Anthony from ModernMedia.io will be sharing his framework for LinkedIn advertising that has attracted … Read More
The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2021
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More
How Much Do LinkedIn Ads Cost? A LinkedIn Ad Pricing Guide
LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More
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