When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More
LinkedIn Video Ad Tips and Tricks for 2021
LinkedIn is the undisputed champion of professional social networking with 740 million users. In that sea of potential, how do you get the right users to see your message and take action? There’s no magical formula, but video ads are a powerful tool. Targeted exposure, an engaging medium, a chance to tell your story and prompt conversion…what more could a … Read More
What should my starting LinkedIn Ads budget be?
Planning your LinkedIn Ads budget Setting your LinkedIn Ads budget is an important, yet often unclear, step of your campaign planning. To drive great results consistently, you need to plan out your advertising campaigns and your greater marketing strategy, including budget. This post walks through where you should start, and why. (Scaling will come later!) It’s easy to get started … Read More
How to connect your subdomain to HighLevel
Ready for new landing pages? Here’s how you can setup your subdomain with HighLevel so that your landing pages appear on your website’s domain. A subdomain is an extension of your main website’s domain, such as go.yourdomain.com Any simple keyword will do, “go” is most common. The “go” is a subdomain, which points all URLs starting with “go” to the … Read More
How To Connect Your CRM with LinkedIn Lead Gen Forms
When planning a LinkedIn advertising campaign, you want to make sure your leads are automatically pushed into your CRM. By default, when a lead signs up via your LinkedIn lead form, it sits in LinkedIn Campaign Manager for 90 days (after which time the ‘data expires’). So, we want that lead to automatically be pushed into your CRM and email … Read More
How To Get Bigger Customers With LinkedIn (Meetup Presentation)
Want to get bigger customers for your business? Know you should be using LinkedIn more, but don’t know where to start? There’s over 660M professionals on LinkedIn, and over 50% are a Manager or ABOVE. Learn how your business can use LinkedIn to attract better customers! Anthony from ModernMedia.io will be sharing his framework for LinkedIn advertising that has attracted … Read More
How to Nurture Your Leads
Best Practices For Following Up With Prospects You’re generating leads… awesome! What’s next?! We need to encourage our prospects to take the next step – and that’s done with lead nurturing. Lead generation is a Top of Funnel strategy. Your lead magnet draws the attention of your prospect and starts the conversation. There are a lot of things that happen … Read More
How To Add The LinkedIn Insight Tag And Facebook Pixel To Your Website (With Screenshots)
Need to add these social media tags to your website before starting ad campaigns… and want an easy walk through to see how to do it? Then follow along to learn… 💡 Where to find the code snippets for each. How to add the tags to your website. How to check and verify they’re working properly. If you’re running any … Read More
How to Create the Perfect Lead Magnet
Lead Magnet Ideas, Tips, and Best Practices for Social Media Advertising Campaigns Are you trying to attract customers to your business and wondering how to start the conversation? The best lead generation funnels start with a lead magnet. 🧲 A lead magnet is an asset of value that helps attract people in your target audience to your business by offering … Read More
How to Create The Best LinkedIn Ads: 16 Copywriting and Design Tips
Are you looking to create the most effective LinkedIn Ads? LinkedIn is a very different social network from Facebook – so you should NOT re-use the same exact ad copy… (It does not work the same!) LinkedIn is a professional social network. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn for very different reasons … Read More