You're Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

[UPDATED] You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it …

Can ChatGPT Write Better Marketing Scripts Than Me?

Can ChatGPT Write Better Marketing Scripts Than Me?

Anthony BlatnerB2B Marketing, Resource

With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters.  Here are our top six! What is …

How to Use Account Lists in Sales Navigator To Target Even More Precisely

How to Target Precisely with Account Lists in LinkedIn Sales Navigator Company Account

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier.  That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match …

Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.”  But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is …

How to Start a Prospecting Conversation

How to Start a Prospecting Conversation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a …

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The Ultimate Guide to Account-Based Marketing With LinkedIn Ads (ABM!)

Anthony BlatnerB2B Marketing, LinkedIn Ads, News

Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads. The strategy can be an excellent way to reach high-value businesses online. By creating ads just for them, you can make buying from your company an easy decision. Read on to learn more about why ABM …

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The Ultimate Checklist for an All-Star LinkedIn Profile

McKenzie AllenB2B Marketing, Lead Generation, LinkedIn Ads, Resource, Sales Prospecting, Social Posting, Social Selling

When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And …

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How to follow up with prospects on LinkedIn

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is …