For some, LinkedIn is a no-brainer. But for most, LinkedIn is a bit of an enigma. Sure, it makes sense to post when you’re promoted, have a career change, or want to celebrate a work anniversary. But these things happen once a year at most, which leaves the activity feeds on most profiles bare. What’s the Point? 90% of LinkedIn … Read More
The B2B Sales Process For Selling High-Ticket Offers Online
Are you looking to get B2B customers online? Then you need a sales process. Remote sales is a different animal compared to in-person, and B2B typically involves more decision-makers. You may be struggling to get prospects interested online, or struggling with them going cold in the process. What you’ll need is a well-designed sales process to walk prospects through the … Read More
The 3 biggest problems with your B2B sales process
We’ve seen hundreds of sales processes, and people often ask what they should be doing differently. A great sales process is based on your audience, offer, and brand. But there are some challenges that we see most commonly. Be careful not to skim over these too fast, but instead sit down and think through your sales process. Here are the … Read More
5 Tips from a Social Seller on How to Make it Work
Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More
LinkedIn Video Ad Tips and Tricks for 2021
LinkedIn is the undisputed champion of professional social networking with 740 million users. In that sea of potential, how do you get the right users to see your message and take action? There’s no magical formula, but video ads are a powerful tool. Targeted exposure, an engaging medium, a chance to tell your story and prompt conversion…what more could a … Read More
What should my starting LinkedIn Ads budget be?
Planning your LinkedIn Ads budget Setting your LinkedIn Ads budget is an important, yet often unclear, step of your campaign planning. To drive great results consistently, you need to plan out your advertising campaigns and your greater marketing strategy, including budget. This post walks through where you should start, and why. (Scaling will come later!) It’s easy to get started … Read More
How to connect your subdomain to HighLevel
Ready for new landing pages? Here’s how you can setup your subdomain with HighLevel so that your landing pages appear on your website’s domain. A subdomain is an extension of your main website’s domain, such as go.yourdomain.com Any simple keyword will do, “go” is most common. The “go” is a subdomain, which points all URLs starting with “go” to the … Read More
How To Connect Your CRM with LinkedIn Lead Gen Forms
When planning a LinkedIn advertising campaign, you want to make sure your leads are automatically pushed into your CRM. By default, when a lead signs up via your LinkedIn lead form, it sits in LinkedIn Campaign Manager for 90 days (after which time the ‘data expires’). So, we want that lead to automatically be pushed into your CRM and email … Read More
How to Setup Your Calendar Widget
Want your leads to book sales meetings right on your calendar? Then add an appointment setting flow to your funnel! The best way to do so is by using a self-service booking widget. How to Setup Your Calendar Widget — Watch Video These embedded calendars are awesome because it lets the prospect drive the process. They can select the date … Read More
Preparing Your G Suite / Gmail Account For Email Campaign Sending
There are a few settings that need to be configured to allow your G Suite or Gmail account for email sending. First, your security settings must be configured at the domain level in Google Admin Console to enable individuals to set the proper settings. Second, your account settings must be configured on the individual level in Google My Account to … Read More