Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.” But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is … Read More
How to Start a Prospecting Conversation
Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a … Read More
The Educational Lead Generation Approach: Turn Learning into Selling
Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More
The Ultimate Guide to Account-Based Marketing With LinkedIn Ads (ABM!)
Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads. The strategy can be an excellent way to reach high-value businesses online. By creating ads just for them, you can make buying from your company an easy decision. Read on to learn more about why ABM … Read More
The Ultimate Checklist for an All-Star LinkedIn Profile
When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More
How to follow up with prospects on LinkedIn
Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More
5 Things to Post on LinkedIn to Stay Top of Mind
For some, LinkedIn is a no-brainer. But for most, LinkedIn is a bit of an enigma. Sure, it makes sense to post when you’re promoted, have a career change, or want to celebrate a work anniversary. But these things happen once a year at most, which leaves the activity feeds on most profiles bare. What’s the Point? 90% of LinkedIn … Read More
The B2B Sales Process For Selling High-Ticket Offers Online
Are you looking to get B2B customers online? Then you need a sales process. Remote sales is a different animal compared to in-person, and B2B typically involves more decision-makers. You may be struggling to get prospects interested online, or struggling with them going cold in the process. What you’ll need is a well-designed sales process to walk prospects through the … Read More
The 3 biggest problems with your B2B sales process
We’ve seen hundreds of sales processes, and people often ask what they should be doing differently. A great sales process is based on your audience, offer, and brand. But there are some challenges that we see most commonly. Be careful not to skim over these too fast, but instead sit down and think through your sales process. Here are the … Read More
5 Tips from a Social Seller on How to Make it Work
Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More