LinkedIn is the undisputed champion of professional social networking with 740 million users. In that sea of potential, how do you get the right users to see your message and take action? There’s no magical formula, but video ads are a powerful tool. Targeted exposure, an engaging medium, a chance to tell your story and prompt conversion…what more could a … Read More
What should my starting LinkedIn Ads budget be?
Planning your LinkedIn Ads budget Setting your LinkedIn Ads budget is an important, yet often unclear, step of your campaign planning. To drive great results consistently, you need to plan out your advertising campaigns and your greater marketing strategy, including budget. This post walks through where you should start, and why. (Scaling will come later!) It’s easy to get started … Read More
How to connect your subdomain to HighLevel
Ready for new landing pages? Here’s how you can setup your subdomain with HighLevel so that your landing pages appear on your website’s domain. A subdomain is an extension of your main website’s domain, such as go.yourdomain.com Any simple keyword will do, “go” is most common. The “go” is a subdomain, which points all URLs starting with “go” to the … Read More
How To Connect Your CRM with LinkedIn Lead Gen Forms
When planning a LinkedIn advertising campaign, you want to make sure your leads are automatically pushed into your CRM. By default, when a lead signs up via your LinkedIn lead form, it sits in LinkedIn Campaign Manager for 90 days (after which time the ‘data expires’). So, we want that lead to automatically be pushed into your CRM and email … Read More
How to Setup Your Calendar Widget
Want your leads to book sales meetings right on your calendar? Then add an appointment setting flow to your funnel! The best way to do so is by using a self-service booking widget. How to Setup Your Calendar Widget — Watch Video These embedded calendars are awesome because it lets the prospect drive the process. They can select the date … Read More
Preparing Your G Suite / Gmail Account For Email Campaign Sending
There are a few settings that need to be configured to allow your G Suite or Gmail account for email sending. First, your security settings must be configured at the domain level in Google Admin Console to enable individuals to set the proper settings. Second, your account settings must be configured on the individual level in Google My Account to … Read More
How To Get Bigger Customers With LinkedIn (Meetup Presentation)
Want to get bigger customers for your business? Know you should be using LinkedIn more, but don’t know where to start? There’s over 660M professionals on LinkedIn, and over 50% are a Manager or ABOVE. Learn how your business can use LinkedIn to attract better customers! Anthony from ModernMedia.io will be sharing his framework for LinkedIn advertising that has attracted … Read More
How to Nurture Your Leads
Best Practices For Following Up With Prospects You’re generating leads… awesome! What’s next?! We need to encourage our prospects to take the next step – and that’s done with lead nurturing. Lead generation is a Top of Funnel strategy. Your lead magnet draws the attention of your prospect and starts the conversation. There are a lot of things that happen … Read More
How To Add The LinkedIn Insight Tag And Facebook Pixel To Your Website (With Screenshots)
Need to add these social media tags to your website before starting ad campaigns… and want an easy walk through to see how to do it? Then follow along to learn… 💡 Where to find the code snippets for each. How to add the tags to your website. How to check and verify they’re working properly. If you’re running any … Read More
How to Create the Perfect Lead Magnet
Lead Magnet Ideas, Tips, and Best Practices for Social Media Advertising Campaigns Are you trying to attract customers to your business and wondering how to start the conversation? The best lead generation funnels start with a lead magnet. 🧲 A lead magnet is an asset of value that helps attract people in your target audience to your business by offering … Read More