Human Connection First: The Sales Strategy that Stands Out From The Noise

Anthony BlatnerLead Generation, Social Selling

Today more than ever, people and spam filters are getting better at filtering out sales messages. And really, who could blame them: many of them are from a desperate salesperson that didn’t take any time understanding your needs. Because of this, one of the biggest questions salespeople should ask themselves is this: how can you build better relationships with prospects, … Read More

How to Use Account Lists in Sales Navigator To Target Even More Precisely

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

How to Use Account Lists in Sales Navigator To Target Even More Precisely

LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier.  That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match … Read More

Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.”  But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is … Read More

How to Start a Prospecting Conversation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

How to Start a Prospecting Conversation

Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a … Read More

The Educational Lead Generation Approach: Turn Learning into Selling

McKenzie AllenLead Generation, News, Resource, Sales Prospecting, Social Selling

Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More

The Ultimate Guide to Account-Based Marketing With LinkedIn Ads (ABM!)

Anthony BlatnerB2B Marketing, LinkedIn Ads, News

"ABM & LinkedIn Ads" and Man writing list on whiteboard

Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads. The strategy can be an excellent way to reach high-value businesses online. By creating ads just for them, you can make buying from your company an easy decision. Read on to learn more about why ABM … Read More

The Ultimate Checklist for an All-Star LinkedIn Profile

McKenzie AllenB2B Marketing, Lead Generation, LinkedIn Ads, Resource, Sales Prospecting, Social Posting, Social Selling

Silhouette of man with fists high in victory, speedwork title banner laid over with blog title

When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More

How to follow up with prospects on LinkedIn

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Two professionals talking in front of frosted glass, one male one female, silhouettes showing, blue banner with orange Speedwork logo, white text on blue banner

Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More

The B2B Sales Process For Selling High-Ticket Offers Online

Anthony BlatnerSales Prospecting, Social Selling

young professional with a headset on looking at a computer

Are you looking to get B2B customers online? Then you need a sales process. Remote sales is a different animal compared to in-person, and B2B typically involves more decision-makers. You may be struggling to get prospects interested online, or struggling with them going cold in the process. What you’ll need is a well-designed sales process to walk prospects through the … Read More