The Educational Lead Generation Approach: Turn Learning into Selling

McKenzie AllenLead Generation, News, Resource, Sales Prospecting, Social Selling

Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More