Turn your executives and brand into LinkedIn’s most trusted voices
We build LinkedIn thought leadership programs for B2B companies and executives, including ghostwriting, strategy, and content, to build followers and drive inbound pipeline, not just impressions.
Book your FREE Consultation →Here’s what that means for how leaders show up on LinkedIn …see more
Trust is built
before the call
Your competitors are building authority.
You’re still thinking about what to post.
We work with marketing directors, CMOs, and executive teams at mid-market and enterprise B2B companies to fix all of this.
A full thought leadership program, done for you
We handle strategy, ghostwriting, content creation, and performance analysis so your executives and brand show up consistently and credibly on LinkedIn.
Thought leadership strategy
Custom content strategy built around your audience, positioning, and business goals.
Executive positioning & personal brand audit
Define what your leaders stand for on LinkedIn and identify positioning gaps to build a credible, distinctive point of view.
Ghostwriting & voice development
We write in your voice and capture how you actually think, speak, and lead. Posts that feel authentic, not templated.
Profile optimization
Full LinkedIn profile rewrite and optimization for executives and company pages: headers, banners, about sections, and more.
Content creation & scheduled posting
2–5 posts per week per profile (text, carousels, images, documents) published at optimal times to maximize reach.
Performance analysis & ongoing refinement
Consistent reporting on what’s resonating, with continuous strategy adjustments based on real data.
Strategic advisory & team coaching
We create content and advise on your broader LinkedIn strategy, sales process integration, and team enablement.
We’re LinkedIn all day, every day.
Meet your thought leadership team
Kaila Vander Horn
Head of Content
Tereza Litsa
Social Content Copywriter
Ollie Caldwell
Graphic Designer
The LinkedIn Algorithm Advantage: Mastering Organic Social
Kaila Vander Horn joins Anthony Blatner to break down LinkedIn’s organic side: how the algorithm works, the content strategies that perform, and how to combine paid and organic for better results.
Built for executives and the teams who support them
- CEOs & Founders
- C-Suite Leaders
- VP & Director-level executives
- Subject matter experts building authority
- B2B SaaS & Software
- Professional services firms
- Company LinkedIn pages
- Marketing teams at mid-market & enterprise companies
If your business relies on a steady flow of professional leads to grow, you need a LinkedIn presence that earns trust before a prospect ever fills out a form.
Choose your program
Start a consistent, professional stream of LinkedIn content.
- Target audience & content analysis
- 2 posts per week (~8/mo)
- Text & basic image posts
- A/B split testing
- Monthly reporting
- Quarterly strategy calls
- US-based team
Build a following and grow authority with advanced content.
- Everything in Basic
- Competitor analysis
- 3 posts per week (~12/mo)
- Advanced design, documents, video, polls
- Social analytics dashboard
- Monthly strategy calls
Full-service thought leadership with outbound reach.
- Everything in Standard
- Full profile done-for-you
- 5 posts per week (~20/mo)
- Outbound commenting to draw in ideal accounts
- Articles & multi-platform content
- Bi-weekly reporting & strategy calls
*Custom Packages Available
What companies like yours have achieved
- Under 3,000 followers
- Sporadic posting
- Low engagement
- 14K+ followers
- Consistent daily posting
- Top of competitive charts
- Under 1,700 engagements/mo
- Ranked below competitors
- Flat, generic content
- 7,000+ engagements/mo
- Reached #1 on the charts
- Pipeline tracked in HockeyStack
Our process
- 01
Onboarding & content interview
We learn your voice, your audience, your goals, and what makes your perspective worth following.
- 02
Strategy & profile optimization
We define your content pillars, target audience, and messaging, then optimize your LinkedIn presence to match.
- 03
Content creation & approval
We draft posts on a regular cadence. You review, approve, or request edits, with minimal time required from you.
- 04
Publishing & engagement
Posts go live at optimal times. We track performance and engagement as your presence grows.
- 05
Reporting & refinement
Regular reporting surfaces what’s resonating. We continuously refine strategy based on data.
Want to see how it works? Check out our Process »
Why LinkedIn thought leadership is winning in 2026
Executive Thought Leadership Is the Most Powerful B2B Marketing Channel of 2026
Why the content that performs best isn’t from the biggest ad budgets, and what that means for your brand.
How Executive Visibility on LinkedIn Influences Buying Decisions
Most B2B buyers already know who they want to work with before you ever reach out. Here’s how to be that company.
The 2026 LinkedIn Organic Playbook: What’s Actually Working Now
The formats, tactics, and organic-to-paid loops driving the most engagement and pipeline on LinkedIn right now.
Ready to build a LinkedIn presence that drives real pipeline?
Let’s talk about your executives, your brand, and what a thought leadership program could look like for you.
See How We’d Build Your Strategy →
Have confidence in your marketing partner. Our certified & experienced team will be with you every step of the way.