Silhouette of man with fists high in victory, speedwork title banner laid over with blog title

The Ultimate Checklist for an All-Star LinkedIn Profile

McKenzie AllenB2B Marketing, Lead Generation, LinkedIn Ads, Resource, Sales Prospecting, Social Posting, Social Selling

When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And …

Two professionals talking in front of frosted glass, one male one female, silhouettes showing, blue banner with orange Speedwork logo, white text on blue banner

How to follow up with prospects on LinkedIn

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Selling

Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is …

young professional with a headset on looking at a computer

The B2B Sales Process For Selling High-Ticket Offers Online

Anthony BlatnerSales Prospecting, Social Selling

Are you looking to get B2B customers online? Then you need a sales process. Remote sales is a different animal compared to in-person, and B2B typically involves more decision-makers. You may be struggling to get prospects interested online, or struggling with them going cold in the process. What you’ll need is a well-designed sales process to walk prospects through the …

Social Selling Tips, business man texting

5 Tips from a Social Seller on How to Make it Work

McKenzie AllenB2B Marketing, Lead Generation, Resource, Sales Prospecting, Social Posting, Social Selling

Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out …