Lead Magnets in Prospect Messaging: Why They’re Effective, When and How to Use Them

Chabelli SouzaB2B Marketing, Sales Prospecting

Capturing attention and building trust are essential for growing your business, and lead magnets are one of the most effective tools for achieving both. In fact, in our experience, a well-designed lead magnet can boost lead volume by up to 11%. But what exactly makes a lead magnet work?  Lead magnets are all about offering value in exchange for contact …

How to Upload an Account List in Sales Navigator: A Comprehensive Guide

Chabelli SouzaSales Prospecting, Uncategorized

Introduction Account-based selling is key to effective LinkedIn prospecting. By targeting the right accounts, sales teams can focus their efforts on high-value prospects, boosting efficiency and results. LinkedIn Sales Navigator account lists make this approach even easier. In this blog, we’ll show you how to upload an account list, explain its benefits, and use lead filters for more precise prospecting. …

Account Hub, The Account Hub dashboard, What is the LinkedIn Sales Navigator Account Hub?

Save Hours on Account Management with The New LinkedIn Sales Navigator Account Hub

Anthony BlatnerLead Generation, News, Sales Prospecting

Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub …

You're Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

[UPDATED] You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it …

Five Reasons You Should Invest in Lead Generation – in Addition to Finding Leads

Anthony BlatnerLead Generation, Sales Prospecting, Social Selling

It’s the end of quarter one, you have some space leftover in the budget, and you’re wondering whether continuing the lead generation campaign in the coming months is worth the investment. Sure, you’ll generate more leads, maybe you’ll even make the sale a couple more times – but you may be asking yourself whether you’ll close enough to warrant another …

How to Use Account Lists in Sales Navigator To Target Even More Precisely

How to Target Precisely with Account Lists in LinkedIn Sales Navigator Company Account

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier.  That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match …

Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.”  But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is …

How to Start a Prospecting Conversation

How to Start a Prospecting Conversation

Anthony BlatnerB2B Marketing, Lead Generation, Sales Prospecting

Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a …

The Educational Lead Generation Approach: Turn Learning into Selling

McKenzie AllenLead Generation, News, Resource, Sales Prospecting, Social Selling

Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this …