LinkedIn is a key social channel to boost your visibility and connect with key audiences. Whether it’s about your company page or your personal profile, there are many opportunities to grow your LinkedIn social to improve your business opportunities. Why your organic social presence matters It’s essential nowadays to have an active organic social presence. It allows you to showcase … Read More
The Ultimate Checklist for an All-Star LinkedIn Profile
When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More
5 Things to Post on LinkedIn to Stay Top of Mind
For some, LinkedIn is a no-brainer. But for most, LinkedIn is a bit of an enigma. Sure, it makes sense to post when you’re promoted, have a career change, or want to celebrate a work anniversary. But these things happen once a year at most, which leaves the activity feeds on most profiles bare. What’s the Point? 90% of LinkedIn … Read More
5 Tips from a Social Seller on How to Make it Work
Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More