B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses … Read More
Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More
What the TikTok Ban Bill Means for B2B Marketing in 2023
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers … Read More
B2B Lead Generation 101: Real Estate Edition
In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate … Read More
[UPDATED] You’re Getting leads! Now, How Do You Convert Them to the Next Step in Your Sales Process?
Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it … Read More
Can ChatGPT Write Better Marketing Scripts Than Me?
With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters. Here are our top six! What is … Read More
LinkedIn V2 Industries: An Overview of The Changes And New Hierarchy
If you have ever updated your profile intro or company page in LinkedIn, you may have noticed that you have the ability to set your industry. Not sure what I’m talking about? Go onto your profile and click the little pencil at the top, near your profile header. You will see a list of filters. One lets you add the … Read More
How to Use Account Lists in Sales Navigator To Target Even More Precisely
LinkedIn Sales Navigator is a great tool to use for prospecting. Whether you’re just starting to get an idea of your audience or if you’re just calling down the list, it makes finding your target that much easier. That being the case, LinkedIn’s lead searches aren’t always the most accurate. People and companies each have industries that don’t always match … Read More
Good Leads, Bad Leads, and Great Leads: 5 Ways Lead Grading Can Improve Your Lead Generation
Everyone wants your product! That’s the dream, isn’t it? Any sales expert can tell you that there is no greater burst of serotonin than waking up to 20 people from your new marketing campaign all shouting “we want what you’re offering.” But it isn’t always so cut and dry (people are complicated). So here we’ll show how lead grading is … Read More
How to Start a Prospecting Conversation
Nothing creates pressure quite like starting a new outbound sales campaign for the first time. Not to worry, we’re here to help you start your scripts in a way that will lead to sales conversations! At Speedwork, we value the conversation starter as a relationship-building device. Picture yourself on a Tinder date. All you know about this person is a … Read More
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