End of Year Guide for LinkedIn Ads for SaaS

LinkedIn Ads for SaaS: End-of-Year Guide

Chabelli SouzaB2B Marketing, LinkedIn Ads

Introduction For SaaS companies, the end of the year can be tricky. Founders want to see smart use of budget and marketing teams need to show results. December brings holiday breaks, shifting budgets, and planning for next year all at once. This guide gives simple steps to keep LinkedIn ads working now while setting up a strong start in January. …

How to Use AI to Improve Your LinkedIn Outreach Strategy

Chabelli SouzaB2B Marketing, Lead Generation, Sales Prospecting

LinkedIn is still one of the most powerful platforms for starting conversations with future customers. But great outreach takes time especially when you’re trying to message the right people, say the right thing, and follow up consistently. That’s where AI tools like ChatGPT can help. Used thoughtfully, AI won’t replace your voice, it’ll support your process, giving you smarter ways …

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LinkedIn Cold Outreach Etiquette: How to Start Conversations Without Sounding Salesy on LinkedIn

Chabelli SouzaB2B Marketing, Lead Generation, Sales Prospecting

Most people on LinkedIn have gotten a message from a stranger that jumps right into a sales pitch. No intro. No context. Just a calendar link or a demo offer. Most people ignore those messages. But that doesn’t mean cold outreach doesn’t work. It’s a key part of any  LinkedIn messaging strategy as long as it feels like a real …

LinkedIn Lead Generation - Push vs. Pull Marketing Strategies

LinkedIn Lead Generation: Push vs. Pull Marketing Strategies That Get Results

Chabelli SouzaB2B Marketing, Lead Generation

When it comes to B2B LinkedIn lead generation, LinkedIn isn’t just another social network, it’s the place where business happens. The platform brings together decision-makers from virtually every industry and company size, making it a goldmine for building relationships that lead to real revenue. That said, turning connections into customers takes more than just showing up. Success on LinkedIn often …

Lead Magnets in Prospect Messaging: Why They’re Effective, When and How to Use Them

Chabelli SouzaB2B Marketing, Sales Prospecting

Capturing attention and building trust are essential for growing your business, and lead magnets are one of the most effective tools for achieving both. In fact, in our experience, a well-designed lead magnet can boost lead volume by up to 11%. But what exactly makes a lead magnet work?  Lead magnets are all about offering value in exchange for contact …

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How to Generate LinkedIn Ads with AI [ChatGPT Prompts]

Anthony BlatnerB2B Marketing, LinkedIn Ads

Have you seen the incredible images that the new ChatGPT 4o image generation model has now been creating? Of course, since we’re LinkedIn advertisers… we HAD to try it out for our B2B ads. We hacked at it and got some seriously good LinkedIn ads… but also identified some challenges. Follow along as we dive into this tutorial and learn …

The Benefits of B2B Video Marketing for Brand Awareness

Anthony BlatnerB2B Marketing, News

B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses …

Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide

Anthony BlatnerB2B Marketing, LinkedIn Ads

LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and …

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What the TikTok Ban Bill Means for B2B Marketing in 2023

Anthony BlatnerB2B Marketing, News, Social Selling

“Is TikTok going to be banned?”  Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers …

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B2B Lead Generation 101: Real Estate Edition

Anthony BlatnerB2B Marketing, Lead Generation, News

In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate …