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Four years ago, we shared this blog post. A lot has changed since then. LinkedIn has evolved into the go-to platform for B2B marketers, now boasting over 1 billion users. Creating content for LinkedIn can feel tricky. It’s a platform where the balance between professional and personable is often hard to strike. But with such a massive audience, your next …
If you’re advertising on LinkedIn and not using Thought Leader Ads, you’re leaving money—and impact—on the table. Thought Leader Ads are LinkedIn’s fastest-growing and most engaging ad format. Why? Because people trust people more than brands. These ads allow you to promote organic posts directly from a personal profile. And when used correctly, they can dramatically improve both your engagement …
Standing out on LinkedIn can be a real challenge, especially when so many messages and offers are vying for attention. Getting someone to agree to a meeting, demo, or consultation often comes down to how well your offer aligns with their needs. Rather than framing it as a pitch, the most effective offers present a clear solution to a specific …
Capturing attention and building trust are essential for growing your business, and lead magnets are one of the most effective tools for achieving both. In fact, in our experience, a well-designed lead magnet can boost lead volume by up to 11%. But what exactly makes a lead magnet work? Lead magnets are all about offering value in exchange for contact …
Have you seen the incredible images that the new ChatGPT 4o image generation model has now been creating? Of course, since we’re LinkedIn advertisers… we HAD to try it out for our B2B ads. We hacked at it and got some seriously good LinkedIn ads… but also identified some challenges. Follow along as we dive into this tutorial and learn …
Want to stretch your LinkedIn ads budget further? Of course you do! Your bidding strategy and campaign objective can make or break your LinkedIn Ads. Get them right, and you’ll maximize results while keeping costs under control. Get them wrong, and you might end up spending more than you expect without seeing the results. LinkedIn gives you a few different …
LinkedIn is an important tool for any company or business professional. What started as a social networking platform has become a powerhouse of opportunities. To stay competitive on LinkedIn, it’s important to understand the ever-changing algorithm. UNDERSTANDING LINKEDIN’S ALGORITHM LinkedIn’s algorithm focuses on relevant, high-quality content, meaning every time you post, it will check a few things before extending it …
Introduction Account-based selling is key to effective LinkedIn prospecting. By targeting the right accounts, sales teams can focus their efforts on high-value prospects, boosting efficiency and results. LinkedIn Sales Navigator account lists make this approach even easier. In this blog, we’ll show you how to upload an account list, explain its benefits, and use lead filters for more precise prospecting. …
LinkedIn Ads should be your gateway to reaching B2B decision makers who matter the most. With such precise targeting and a professional audience, it’s where B2B deals often begin. There are loads of different LinkedIn ad formats and picking the right one can be tricky. Today we’re going to focus specifically on boosted and thought leader posts. These are a …
Are you struggling to make your B2B products/services shine in the digital space? Well, here’s the secret: ads are your BFFs. However, there’s a catch: these can’t be just ads. They must be engaging and persuasive ad campaigns, especially on Facebook and LinkedIn. The reason? About 77% of B2B customers conduct extensive research before buying a product. This is why …