LinkedIn has emerged as a key platform for B2B outreach, offering both broad social visibility and targeted messaging options. Combining LinkedIn messaging campaigns with social content creates a powerful strategy that boosts your reach, engages your audience on multiple levels, and increases your chances of conversion. Research shows that prospects often need several interactions before making a decision. By offering … Read More
The Benefits of B2B Video Marketing for Brand Awareness
B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses … Read More
Why Every Small Business Owner Should Consider Hosting Webinars on LinkedIn
In today’s digital age, small business owners have access to a variety of tools and platforms that can help them connect with customers, share expertise, and grow their businesses. However, one powerful tool that is often overlooked is webinars. Hosting a webinar can offer numerous benefits for small business owners, making it a great addition to any marketing strategy. Here’s … Read More
How to Accept a LinkedIn Sponsored Messaging Sender Request
An advertiser must send a Message Sender Request to the intended sender. To be able to send the request, the advertiser must be a first-degree connection with the intended sender. Steps to Accept the Message Sender Request 1. Click Accept Link Once the request is sent, the intended sender will receive an email from LinkedIn. They can also click this … Read More
Stand Out From The Crowd: LinkedIn Newsletters Best Practices for Industry Leaders
LinkedIn boasts 450 million global newsletter subscriptions, proving the platform’s impact on and importance to professional communication. Due to the platform’s popularity, LinkedIn newsletters offer companies significant opportunities to provide value to their readers. However, with more businesses and individual professionals embracing the feature, comes a lot of competition. Standing out from other companies and getting enough traction on one’s … Read More
LinkedIn Text Ads: How They Can Benefit Your Business
With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit … Read More
Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More
The Ultimate Guide to LinkedIn Sponsored Message Ads & Conversation Ads
LinkedIn has become one of the most effective tools for promoting B2B advertising, providing numerous opportunities to reach professionals around the globe. Out of all the ad formats, LinkedIn-sponsored ads have garnered a lot of popularity, mainly LinkedIn-sponsored messages and LinkedIn conversation ads. Such ad types can engage with audiences and offer opportunities to interact with one’s target consumer that … Read More
How to Integrate LinkedIn Ads with Marketo: Push Leads, Sync Lists
Some of the most powerful integration features that B2B marketers have at their disposal is the LinkedIn Marketo integration. With this integration, you are able to directly pass leads from LinkedIn ads to Marketo and bi-directional sync lists with both platforms, thus enabling easy management of the two tools. In this blog, we’ll share how to set up the LinkedIn … Read More
How to Integrate LinkedIn Ads with Salesforce: Push Leads, Sync Lists
LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms. … Read More