LinkedIn is an important tool for any company or business professional. What started as a social networking platform has become a powerhouse of opportunities. To stay competitive on LinkedIn, it’s important to understand the ever-changing algorithm. UNDERSTANDING LINKEDIN’S ALGORITHM LinkedIn’s algorithm focuses on relevant, high-quality content, meaning every time you post, it will check a few things before extending it … Read More
How to Upload an Account List in Sales Navigator: A Comprehensive Guide
Introduction Account-based selling is key to effective LinkedIn prospecting. By targeting the right accounts, sales teams can focus their efforts on high-value prospects, boosting efficiency and results. LinkedIn Sales Navigator account lists make this approach even easier. In this blog, we’ll show you how to upload an account list, explain its benefits, and use lead filters for more precise prospecting. … Read More
Best Techniques for Enhancing LinkedIn Ads Through Boosted Posts
LinkedIn Ads should be your gateway to reaching B2B decision makers who matter the most. With such precise targeting and a professional audience, it’s where B2B deals often begin. There are loads of different LinkedIn ad formats and picking the right one can be tricky. Today we’re going to focus specifically on boosted and thought leader posts. These are a … Read More
LinkedIn vs. Facebook Ads: Which One Works Better for B2B?
Are you struggling to make your B2B products/services shine in the digital space? Well, here’s the secret: ads are your BFFs. However, there’s a catch: these can’t be just ads. They must be engaging and persuasive ad campaigns, especially on Facebook and LinkedIn. The reason? About 77% of B2B customers conduct extensive research before buying a product. This is why … Read More
LinkedIn Ads for SaaS Companies: Best Practices You Need to Know
LinkedIn is one of the most popular B2B platforms today. This platform has over 1 billion people from 200 different countries and territories. If you’re running a SaaS (Software As A Service) company, it’s important to generate revenue through advertisements, especially those posted on credible B2B platforms like LinkedIn. Advertising through LinkedIn can help you to generate leads and successfully … Read More
How to grow on LinkedIn Social – Tips for Profiles and Pages
LinkedIn is a key social channel to boost your visibility and connect with key audiences. Whether it’s about your company page or your personal profile, there are many opportunities to grow your LinkedIn social to improve your business opportunities. Why your organic social presence matters It’s essential nowadays to have an active organic social presence. It allows you to showcase … Read More
Bridging Connections: How LinkedIn Messaging and Social Strategies Amplify Each Other
LinkedIn has emerged as a key platform for B2B outreach, offering both broad social visibility and targeted messaging options. Combining LinkedIn messaging campaigns with social content creates a powerful strategy that boosts your reach, engages your audience on multiple levels, and increases your chances of conversion. Research shows that prospects often need several interactions before making a decision. By offering … Read More
The Benefits of B2B Video Marketing for Brand Awareness
B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses … Read More
Why Every Small Business Owner Should Consider Hosting Webinars on LinkedIn
In today’s digital age, small business owners have access to a variety of tools and platforms that can help them connect with customers, share expertise, and grow their businesses. However, one powerful tool that is often overlooked is webinars. Hosting a webinar can offer numerous benefits for small business owners, making it a great addition to any marketing strategy. Here’s … Read More
How to Accept a LinkedIn Sponsored Messaging Sender Request
An advertiser must send a Message Sender Request to the intended sender. To be able to send the request, the advertiser must be a first-degree connection with the intended sender. Steps to Accept the Message Sender Request 1. Click Accept Link Once the request is sent, the intended sender will receive an email from LinkedIn. They can also click this … Read More