LinkedIn Thought Leader Ads: Tips & Tricks to Maximize Results blog cover photo with a person pointing at his head and LinkedIn logo in the background.

LinkedIn Thought Leader Ads: Tips & Tricks to Maximize Results

Anthony BlatnerLinkedIn Ads

If you’re advertising on LinkedIn and not using Thought Leader Ads, you’re leaving money—and impact—on the table. Thought Leader Ads are LinkedIn’s fastest-growing and most engaging ad format. Why? Because people trust people more than brands. These ads allow you to promote organic posts directly from a personal profile. And when used correctly, they can dramatically improve both your engagement …

How to Improve Your Offer for Cold Outreach and LinkedIn Lead Generation

Chabelli SouzaUncategorized

Standing out on LinkedIn can be a real challenge, especially when so many messages and offers are vying for attention. Getting someone to agree to a meeting, demo, or consultation often comes down to how well your offer aligns with their needs. Rather than framing it as a pitch, the most effective offers present a clear solution to a specific …

Lead Magnets in Prospect Messaging: Why They’re Effective, When and How to Use Them

Chabelli SouzaB2B Marketing, Sales Prospecting

Capturing attention and building trust are essential for growing your business, and lead magnets are one of the most effective tools for achieving both. In fact, in our experience, a well-designed lead magnet can boost lead volume by up to 11%. But what exactly makes a lead magnet work?  Lead magnets are all about offering value in exchange for contact …

how to generate linkedin ads with ai banner image

How to Generate LinkedIn Ads with AI [ChatGPT Prompts]

Anthony BlatnerB2B Marketing, LinkedIn Ads

Have you seen the incredible images that the new ChatGPT 4o image generation model has now been creating? Of course, since we’re LinkedIn advertisers… we HAD to try it out for our B2B ads. We hacked at it and got some seriously good LinkedIn ads… but also identified some challenges. Follow along as we dive into this tutorial and learn …

LinkedIn Organic Social Posting Tips for 2025

Kaila BivensSocial Posting

LinkedIn is an important tool for any company or business professional. What started as a social networking platform has become a powerhouse of opportunities. To stay competitive on LinkedIn, it’s important to understand the ever-changing algorithm. UNDERSTANDING LINKEDIN’S ALGORITHM LinkedIn’s algorithm focuses on relevant, high-quality content, meaning every time you post, it will check a few things before extending it …

How to Upload an Account List in Sales Navigator: A Comprehensive Guide

Chabelli SouzaSales Prospecting, Uncategorized

Introduction Account-based selling is key to effective LinkedIn prospecting. By targeting the right accounts, sales teams can focus their efforts on high-value prospects, boosting efficiency and results. LinkedIn Sales Navigator account lists make this approach even easier. In this blog, we’ll show you how to upload an account list, explain its benefits, and use lead filters for more precise prospecting. …

Best Techniques for Enhancing LinkedIn Ads Through Boosted Posts

Emma DoweyLinkedIn Ads

LinkedIn Ads should be your gateway to reaching B2B decision makers who matter the most. With such precise targeting and a professional audience, it’s where B2B deals often begin.  There are loads of different LinkedIn ad formats and picking the right one can be tricky. Today we’re going to focus specifically on boosted and thought leader posts. These are a …

LinkedIn Ads vs Facebook Ads

LinkedIn vs. Facebook Ads: Which One Works Better for B2B?

VC VCFacebook Ads, LinkedIn Ads

Are you struggling to make your B2B products/services shine in the digital space? Well, here’s the secret: ads are your BFFs. However, there’s a catch: these can’t be just ads. They must be engaging and persuasive ad campaigns, especially on Facebook and LinkedIn. The reason?  About 77% of B2B customers conduct extensive research before buying a product. This is why …

LinkedIn Ads for SaaS

LinkedIn Ads for SaaS Companies: Best Practices You Need to Know

Anthony BlatnerLinkedIn Ads

LinkedIn is one of the most popular B2B platforms today. This platform has over 1 billion people from 200 different countries and territories.  If you’re running a SaaS (Software As A Service) company, it’s important to generate revenue through advertisements, especially those posted on credible B2B platforms like LinkedIn.  Advertising through LinkedIn can help you to generate leads and successfully …