Explore marketing insights, LinkedIn strategies, lead generation tips, and social media best practices from Speedwork's expert team.
LinkedIn has become the platform for modern B2B SaaS lead generation. With unmatched targeting and a professional audience, it offers the precision and scale that software companies need, but only when approached with the right LinkedIn ads strategy. Too many marketers jump in without a clear roadmap, relying solely on trial and error. But in 2025, successful SaaS brands know …
If your feed looks anything like mine, you’re probably seeing more document posts. They’re everywhere. And there’s a simple reason for it. In a feed that’s faster and more crowded than ever, document posts make people slow down. They’re one of the few formats that create a moment of focus at a time when attention is harder to earn. People …
If you’ve spent any time on LinkedIn lately, you’ve seen it happen. The content that performs best isn’t always from brands, it’s from people. Executives, founders, and subject-matter experts are the new algorithm. And the data proves it. According to the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report, 64% of decision-makers spend more than an hour each week reading thought …
In B2B marketing, lead quality always trumps lead volume. Chasing vanity metrics like low CPL (cost per lead) or high CTR (click-through rate) often results in unqualified contacts that never convert to pipeline. Instead, the real win lies in reaching the right decision-makers, with the right message, at the right time. That’s where LinkedIn B2B ads shine. In 2026, LinkedIn …
In 2026, the brands winning on LinkedIn aren’t just running strong ads, they’re building demand before they ever pay for a click. Buyers research quietly before responding to ads or outbound. They check your profile, skim your posts, and look for signs that you have a real point of view. That familiarity lowers their mental “spam radar” when your paid …
LinkedIn Ads are one of the most effective paid media channels for B2B SaaS growth – but only when used strategically. Many startups and growth-stage SaaS companies jump in with high hopes, only to get disappointing results. Why? Because they fall into avoidable traps. From unclear targeting to misused formats, these common LinkedIn mistakes can burn budget, stall performance, and …
Originally published February 9, 2025 — Updated December 2025 LinkedIn has officially graduated from a “professional networking platform” to a full-blown content ecosystem. Today, it’s where professionals learn, build credibility, and make buying decisions, which makes understanding how to post effectively more important than ever. The good news? The algorithm still rewards the same core behavior: relevance, consistency, and conversation. …
In the ever-evolving digital ad landscape, SaaS companies face a common question: should we invest in LinkedIn or Google Ads? Both platforms offer distinct advantages, but in 2025, more B2B marketers are reallocating budgets toward LinkedIn – and not without reason. This isn’t about declaring a winner. It’s about understanding platform-fit. For SaaS founders, CMOs, and growth marketers, making the …
For SaaS marketers, picking the right LinkedIn ad format is more than just a creative choice—it’s a strategic lever for improving ROI across the funnel. Whether your goal is to raise awareness, generate leads, or drive demo signups, selecting the right ad formats on LinkedIn can be the difference between wasted spend and scalable growth. In 2026, LinkedIn continues to …
Early-stage SaaS startups are under pressure to grow fast—but sustainably. With tight budgets, unproven messaging, and a long B2B sales cycle, finding the right marketing channel can make or break your go-to-market success. Many founders start with Google or Facebook, only to end up paying for broad traffic and poor-fit leads. If you’re a B2B SaaS company trying to reach …