LinkedIn Ads should be your gateway to reaching B2B decision makers who matter the most. With such precise targeting and a professional audience, it’s where B2B deals often begin. There are loads of different LinkedIn ad formats and picking the right one can be tricky. Today we’re going to focus specifically on boosted and thought leader posts. These are a … Read More
LinkedIn vs. Facebook Ads: Which One Works Better for B2B?
Are you struggling to make your B2B products/services shine in the digital space? Well, here’s the secret: ads are your BFFs. However, there’s a catch: these can’t be just ads. They must be engaging and persuasive ad campaigns, especially on Facebook and LinkedIn. The reason? About 77% of B2B customers conduct extensive research before buying a product. This is why … Read More
LinkedIn Ads for SaaS Companies: Best Practices You Need to Know
LinkedIn is one of the most popular B2B platforms today. This platform has over 1 billion people from 200 different countries and territories. If you’re running a SaaS (Software As A Service) company, it’s important to generate revenue through advertisements, especially those posted on credible B2B platforms like LinkedIn. Advertising through LinkedIn can help you to generate leads and successfully … Read More
How to Accept a LinkedIn Sponsored Messaging Sender Request
An advertiser must send a Message Sender Request to the intended sender. To be able to send the request, the advertiser must be a first-degree connection with the intended sender. Steps to Accept the Message Sender Request 1. Click Accept Link Once the request is sent, the intended sender will receive an email from LinkedIn. They can also click this … Read More
LinkedIn Text Ads: How They Can Benefit Your Business
With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit … Read More
Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More
How to Integrate LinkedIn Ads with Salesforce: Push Leads, Sync Lists
LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms. … Read More
LinkedIn Ads Benchmarks for 2024: What You Need to Know
As the digital landscape continues to evolve, LinkedIn Ads benchmarks 2024 are important for marketers looking to evaluate and maximize their ROI. With the rise of professional networking and B2B advertising, understanding the latest LinkedIn Ads benchmarks is essential for optimizing your campaigns and staying ahead of the competition. This blog will delve into the key LinkedIn Ads benchmarks 2024, … Read More
The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2024
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 1 billion members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More
New Thought Leader Ads: Humanize Your B2B Marketing
LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More