An advertiser must send a Message Sender Request to the intended sender. To be able to send the request, the advertiser must be a first-degree connection with the intended sender. Steps to Accept the Message Sender Request 1. Click Accept Link Once the request is sent, the intended sender will receive an email from LinkedIn. They can also click this … Read More
LinkedIn Text Ads: How They Can Benefit Your Business
With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit … Read More
Creating a LinkedIn Content Calendar for B2B Businesses: A Step-by-Step Guide
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and … Read More
How to Integrate LinkedIn Ads with Salesforce: Push Leads, Sync Lists
LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms. … Read More
LinkedIn Ads Benchmarks for 2024: What You Need to Know
As the digital landscape continues to evolve, LinkedIn Ads benchmarks 2024 are important for marketers looking to evaluate and maximize their ROI. With the rise of professional networking and B2B advertising, understanding the latest LinkedIn Ads benchmarks is essential for optimizing your campaigns and staying ahead of the competition. This blog will delve into the key LinkedIn Ads benchmarks 2024, … Read More
The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2024
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 1 billion members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More
New Thought Leader Ads: Humanize Your B2B Marketing
LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will … Read More
LinkedIn Ads event conversion tracking – with Google Tag Manager
Want to track conversions for your LinkedIn ads? Follow this tutorial to make sure your conversion tracking is set up and working! We’re going to walk through setting up conversion tracking for LinkedIn event-specific conversion events. About LinkedIn Ads Conversion Tracking Why do we need new JavaScript events? Well, since Apple killed the ‘cookie’ a year ago, there have been … Read More
LinkedIn V2 Industries: An Overview of The Changes And New Hierarchy
If you have ever updated your profile intro or company page in LinkedIn, you may have noticed that you have the ability to set your industry. Not sure what I’m talking about? Go onto your profile and click the little pencil at the top, near your profile header. You will see a list of filters. One lets you add the … Read More
The Ultimate Guide to Account-Based Marketing With LinkedIn Ads (ABM!)
Do you feel like your company’s marketing strategy isn’t driving the results you want? Consider account-based marketing and how it works on LinkedIn Ads. The strategy can be an excellent way to reach high-value businesses online. By creating ads just for them, you can make buying from your company an easy decision. Read on to learn more about why ABM … Read More