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Some of the most powerful integration features that B2B marketers have at their disposal is the LinkedIn Marketo integration. With this integration, you are able to directly pass leads from LinkedIn ads to Marketo and bi-directional sync lists with both platforms, thus enabling easy management of the two tools. In this blog, we’ll share how to set up the LinkedIn …
LinkedIn Ads can easily be integrated with Salesforce to boost your marketing communication effectiveness, mainly by easing lead management and updating your list efficiently. Luckily, this integration automatically feeds your LinkedIn leads into your Salesforce and, therefore, follows up, sells, and converts them. In this blog, we will help you understand how to sync and push lists between both platforms. …
As the digital landscape continues to evolve, LinkedIn Ads benchmarks 2025 are important for marketers looking to evaluate and maximize their ROI. With the rise of professional networking and B2B advertising, understanding the latest LinkedIn Ads benchmarks is essential for optimizing your campaigns and staying ahead of the competition. This blog will delve into the key LinkedIn Ads benchmarks 2025, …
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 1 billion members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 …
Fed up with endlessly navigating through the weeds and making little headway with your LinkedIn connections week after week? We’ve been there! Introducing the next iteration of LinkedIn Sales Navigator’s buyer intent account dashboard: Account Hub! LinkedIn reports that 81% of B2B buyers actively share business-related content, showcasing the potential for impactful sales strategies using these insights. The Account Hub …
LinkedIn has just rolled out a game-changing update to its advertising platform: Thought Leader Ads. Until now, ads on LinkedIn were limited to company pages, but this update allows companies and ad accounts to leverage their employees’ content as well. These ads enable marketing on a more human level, because people will always get more engagement than companies. This will …
“Is TikTok going to be banned?” Chances are, you’ve heard this question before. Since 2020, there have been several attempts to ban TikTok. In fact, on May 18, 2023, Montana’s governor successfully banned the app. At first glance the Restrict Act may just seem like the latest attempt on a national level. This may be true; however, supporters and opposers …
In the competitive world of real estate, generating quality leads is crucial for success. Real estate professionals need to continuously attract potential clients to grow their businesses, and the looming threat of a recession in 2023 is certainly putting a damper on many people’s spirits. Even under normal circumstances, lead generation can be a daunting task for many real estate …
Want to track conversions for your LinkedIn ads? Follow this tutorial to make sure your conversion tracking is set up and working! We’re going to walk through setting up conversion tracking for LinkedIn event-specific conversion events. About LinkedIn Ads Conversion Tracking Why do we need new JavaScript events? Well, since Apple killed the ‘cookie’ a year ago, there have been …
Imagine this: it’s a Monday morning, and you’re just a few days into a new marketing campaign. You have your coffee, morning news, and you’re just now opening your email. You see a couple new leads assigned to you from your lead tracker. One says, “Prospect would like to meet. Follow up!” Now, it’s up to you to convert it …