If you’re advertising on LinkedIn and not using Thought Leader Ads, you’re leaving money—and impact—on the table. Thought Leader Ads are LinkedIn’s fastest-growing and most engaging ad format. Why? Because people trust people more than brands. These ads allow you to promote organic posts directly from a personal profile. And when used correctly, they can dramatically improve both your engagement …
Have you seen the incredible images that the new ChatGPT 4o image generation model has now been creating? Of course, since we’re LinkedIn advertisers… we HAD to try it out for our B2B ads. We hacked at it and got some seriously good LinkedIn ads… but also identified some challenges. Follow along as we dive into this tutorial and learn …
LinkedIn is one of the most popular B2B platforms today. This platform has over 1 billion people from 200 different countries and territories. If you’re running a SaaS (Software As A Service) company, it’s important to generate revenue through advertisements, especially those posted on credible B2B platforms like LinkedIn. Advertising through LinkedIn can help you to generate leads and successfully …
B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential. Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses …
An advertiser must send a Message Sender Request to the intended sender. To be able to send the request, the advertiser must be a first-degree connection with the intended sender. Steps to Accept the Message Sender Request 1. Click Accept Link Once the request is sent, the intended sender will receive an email from LinkedIn. They can also click this …
LinkedIn boasts 450 million global newsletter subscriptions, proving the platform’s impact on and importance to professional communication. Due to the platform’s popularity, LinkedIn newsletters offer companies significant opportunities to provide value to their readers. However, with more businesses and individual professionals embracing the feature, comes a lot of competition. Standing out from other companies and getting enough traction on one’s …
With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience. Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit …
LinkedIn is a force to be reckoned with within the business community. The platform allows you to access decision-makers, build brand equity, and increase sales. However, to get the best results from your efforts, it’s necessary to focus on consistency and advanced planning. This is where a LinkedIn content calendar comes in. A LinkedIn content calendar helps you organize and …
LinkedIn has become one of the most effective tools for promoting B2B advertising, providing numerous opportunities to reach professionals around the globe. Out of all the ad formats, LinkedIn-sponsored ads have garnered a lot of popularity, mainly LinkedIn-sponsored messages and LinkedIn conversation ads. Such ad types can engage with audiences and offer opportunities to interact with one’s target consumer that …
Some of the most powerful integration features that B2B marketers have at their disposal is the LinkedIn Marketo integration. With this integration, you are able to directly pass leads from LinkedIn ads to Marketo and bi-directional sync lists with both platforms, thus enabling easy management of the two tools. In this blog, we’ll share how to set up the LinkedIn …