Author
Kaila Vander Horn
Social Director, Speedwork Social
About Kaila
Kaila Vander Horn is the Social Director at Speedwork Social, bringing more than 11 years of marketing experience to the work of helping B2B companies and executives build a meaningful presence on LinkedIn. She specializes in executive ghostwriting, company page strategy, and creating the kind of content that actually earns attention in a crowded feed across industries including SaaS, fintech, and AI.
Kaila personally writes more than 100 LinkedIn posts per month, and much of her time is spent studying the feed itself, observing what performs, what doesnโt, and why. LinkedIn operates by its own logic, distinct from every other platform, and thereโs no single playbook that works for everyone. Her approach is built on pattern recognition, continuous testing, and the discipline of showing up consistently.
The strategies sheโs led have helped clients collectively grow by more than 175,000 new LinkedIn followers. Her focus is simple: make B2B content better and give executives the tools and voice to build a lasting presence on the platform where their buyers spend their time.
On the mic
Podcast Appearances & Features
Kaila has been featured on podcasts covering LinkedIn organic strategy, content marketing, and executive branding.
From the blog
Articles by Kaila
September 29, 2026LinkedIn Organic Social Posting Tips for 2026
May 15, 2026How to Post on LinkedIn the Right Way (2026 Update)
April 9, 2026How Executive Visibility on LinkedIn Influences Buying Decisions in 2026
February 17, 2026Why Document Posts Are Taking Over LinkedIn in 2026
January 30, 2026Executive Thought Leadership is the Most Powerful B2B Marketing Channel of 2026Want help with LinkedIn?
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