Author

Kaila Vander Horn

Social Director, Speedwork Social

Kaila Vander Horn

About Kaila

Kaila Vander Horn is the Social Director at Speedwork Social, bringing more than 11 years of marketing experience to the work of helping B2B companies and executives build a meaningful presence on LinkedIn. She specializes in executive ghostwriting, company page strategy, and creating the kind of content that actually earns attention in a crowded feed across industries including SaaS, fintech, and AI.

Kaila personally writes more than 100 LinkedIn posts per month, and much of her time is spent studying the feed itself, observing what performs, what doesnโ€™t, and why. LinkedIn operates by its own logic, distinct from every other platform, and thereโ€™s no single playbook that works for everyone. Her approach is built on pattern recognition, continuous testing, and the discipline of showing up consistently.

The strategies sheโ€™s led have helped clients collectively grow by more than 175,000 new LinkedIn followers. Her focus is simple: make B2B content better and give executives the tools and voice to build a lasting presence on the platform where their buyers spend their time.

On the mic

Podcast Appearances & Features

Kaila has been featured on podcasts covering LinkedIn organic strategy, content marketing, and executive branding.

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