RESULTS

How a B2B Workforce Analytics Company Built Enterprise Pipeline with a Full-Funnel Marketing Strategy

Industry SaaS

Challenge

This company gives HR leaders, IT teams, and operations executives visibility into how work actually gets done — surfacing productivity trends, identifying burnout risk, and connecting workforce behavior to business outcomes. But selling workforce analytics at the enterprise level is uniquely difficult. The category sits at the intersection of HR, IT, and ops — meaning multiple stakeholders, long sales cycles, and a persistent risk of being misread as an ’employee monitoring’ tool rather than a strategic intelligence platform

Specific Challenges Included

  • Reaching CXO and VP-level buyers simultaneously across mid-market and enterprise accounts
  • Building a community on LinkedIn to increase engagement from users who fit the buyer profile
  • Nurturing a growing list of open opportunities with consistent, credibility- building content between sales touchpoints
  • Connecting LinkedIn ad activity to pipeline and demonstrating channel ROI to leadership

Strategic Approach

Speedwork built a LinkedIn Ads strategy structured around four distinct audience segments: CXO prospecting, VP- level prospecting, a mult-layered remarketing pool, and a dedicated open opportunities campaign targeting accounts already in ActivTrak’s pipeline. Rather than running a single catch-all campaign, each audience received unique messages designed for where they stood in the buying cycle.

What Changed

Over time, Speedwork made several strategic pivots that compounded into significant performance gains. Messaging shifted from feature-led to outcome-led — anchoring ads around executive-level language: labor cost savings, 122x ROI, 20% increase in productive time, 12,000 extra hours per month. These weren’t abstract claims; they were drawn from ActivTrak’s own customer data and leveraged in doc ads, thought leader posts, and social proof
campaigns.

Thought leader ads featuring the company’s executive team became one of the highest-performing formats, with CTRs of 6–11% and dwell times of 5–7 seconds. AI-themed posts consistently outperformed all others, and the strategy evolved to prioritize that angle. Doc ads also proved 16x more engaging than single-image ads for social proof, at a 2.2x lower cost per engagement.

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What Clients are Saying

★★★★★

We have seen quarter-over-quarter increases in our lead gen volume from LinkedIn ads as well as lead acceptance rate since hiring Speedwork. Speedwork spends time working with us on the nitty-gritty and making sure we're aware of what's happening in the account instead of only focusing on the highlights.They are very communicative and able to launch our ad campaign requests within days of submitting our briefs. They feel like a real partner and an extension of our team.

Hannah ZwickSenior Director of Global Revenue Marketing & Operations at MikMak
★★★★★

I had the privilege of working with Anthony for 4 out of the 5 years that he partnered with Chief. Over this time, he helped us optimize our paid media campaigns across LinkedIn and Meta, managing 28 million dollars over the course of the partnership. Anthony not only set up campaign frameworks and reporting, but helped us go deeper to connect datasets across platforms, unlocking down funnel metrics for us, helped us write documentation to work with our engineering teams, and always came to meetings with fresh recommendations and testing ideas. He was truly an asset and pleasure to work with.

Katya SkurikhinSenior Analyst, Growth Marketing at Chief
★★★★★

Anthony and the Speedwork team managed over $4.5mm in annual media spend on LinkedIn and influenced over $18mm in revenue. The team was constantly bringing new ideas and testing opportunities to the table, challenging the norm, and pushing us to deliver the best content possible. They helped us to shift our focus to lower funnel, revenue generating tactics, while simultaneously achieving #1 in share of feed rankings amongst competitors every month of the past year. Their partnership was truly invaluable!

Rachel WallacePerformance Marketing Manager at Outreach
★★★★★

We more than doubled the size of our email list and added hundreds of new customers directly through LinkedIn ads, which has had a big impact on our revenue growth. The knowledge they have about LinkedIn ads is second to none. If you want to work with true experts of LinkedIn and care to invest in seeing your company grow through LinkedIn, the Speedwork team is the best out there, hands down.

Matt CarnevaleHead of Community at Exit Five
★★★★★

Anthony and Speedwork helped us launch LinkedIn ads campaigns for our new software product launch, and we've closed $100K+ in recurring subscriptions within the first 6 months at 3x+ ROAS.

Charles WismerCEO at FincenFetch
★★★★★

"Speedwork has increased our weekly lead generation and significantly increased engagement on LinkedIn. They have a good team, a consultative approach, and are results-based — and their project management is timely and detail-oriented throughout the engagement."

Christophe LafargueDirector, Science Interactive Solutions Company
★★★★★

"The onboarding was smooth, the creative process was quick, and I appreciated their collaborative nature and availability. They have tremendous domain expertise with LinkedIn, which is exactly what we've been looking for."

Mike AndersonGeneral Manager, Vitay
★★★★★

"Speedwork's work has resulted in a constant decrease in our cost per lead, which is now lower than the LinkedIn ads benchmark, while our engagement rate is higher than that benchmark. They deliver on time, are responsive, proactively optimize the campaigns, and they genuinely care about the results."

Yinxue LiaoMarketing Director, Flyhomes