✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.
📝Special Episode Links:
- Apollo
- Snov.io
- 6 Sense
- HubSpot
- Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI
- Episode Suggestion: Triple Threat Document Ads
🔑 Key Takeaways:
- ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.
- The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.
- Best practices for ABM involve personalized marketing efforts tailored to target accounts.
🕒 Timestamps:
0:40 – B2B marketing current events and LinkedIn news
2:22 – The sunset of lookalikes and rise of predictive audiences
4:57 – Sales audiences for campaign manager & document ads
6:22 – Understanding and defining Account Based Marketing (ABM)
9:57 – Ways to use ABM list: Setting a target accounts list
10:48 – Ways to use ABM list: Funnel stages list
12:37 – Ways to use ABM list: Exclusion lists
15:57 – Reporting and Tracking Progress on ABM campaigns
18:03 – Case Studies and Practical Implementation
20:12 – Platforms for Building ABM Lists
23:47 – Pitfalls to Avoid in ABM Marketing
25: 41- Recap and Upcoming Episodes
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🔗 More About Us:
🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/
💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/
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