B2B Video Marketing is one of the best ways to build brand awareness and increase reach and engagement. Especially now that video content is so popular among users, every business must take advantage of its potential.
Video helps share a captivating story—be it about your brand or products and services. If you’re unaware of how video marketing helps B2B businesses or curious about how to implement it on your LinkedIn, we’ve covered it all here!
Benefits of B2B Video Marketing
B2B video marketing offers several benefits that ultimately improve brand awareness and sales.
1. Improved brand awareness and audience engagement
Since videos are the most entertaining and engaging media format, they have a higher ability to retain viewers for longer. With captivating visuals and sounds, videos can easily convey your brand message to the audience.
B2B video marketing, when successful, grabs viewers’ attention by sharing immersive stories and can resonate with an audience long after the video has ended. This can be much more effective than written content when it comes to spreading brand awareness.
2. Enhanced ROI
Because of the entertaining and engaging nature of video in B2B marketing, your business may see a greater return on investment (ROI).
In fact, 90% of marketers cite that video B2B marketing helps increase their ROI, and 87% state that it offers increased lead generation as well as sales.
If you rely on video content for marketing on any platform, you can also use the platform’s marketing analytics tools. This helps you properly track and observe campaign performance, including likes, comments, shares, views, watch time, and conversion rates.
You can monitor how well the videos perform and what resonates with your target audience. Thus, you can tailor your campaigns to improve their impact further.
3. Increased conversion rates
Through video B2B marketing, your viewers can explore your business offerings in depth. The videos offer a high-quality close-up of your product or service in action, how it’s used or how it works, the benefits, its different uses, and much more.
As a result, video is much more effective in conveying the workings of complex products or services than text or image content. The visual demonstration provided by videos in B2B marketing lets your viewers interact with your offering. It helps them make more well-informed buying decisions, which then improves their buying experience.
4. Better search engine ranking
One of the most important factors to get noticed by your target audience and attract organic traffic to your website is ranking high in search engine results. B2B video marketing can help you out with this by enhancing your SEO efforts.
B2B video marketing adds quality and depth to your content and improves user experience. Thus, visitors spend longer on your content. This signals to Google and other search engines that your video content is reliable and authentic, which can improve your rankings and boost visibility among potential customers.
5. Builds trust and credibility
B2B video marketing shows the real-life applications of your products and services. Viewers can understand how your business offering can help them by seeing it in action. Further, you can also improve your brand image among viewers with product demos, customer testimonials, and behind-the-scenes footage. This also makes the brand appear more relatable.
How to use Video on LinkedIn for Brand Awareness
LinkedIn is a great platform to improve your B2B video marketing efforts. It is a hub of professionals and businesses that can benefit from your offerings. Here are some tips to effectively use video on LinkedIn and improve brand awareness.
Make it short and simple but engaging.
While you can make long videos on LinkedIn, it’s best to keep them simple and short to boost engagement and awareness. Instead of highlighting all the important features of your brand or offering, focus on a single element that represents your brand the best.
Tailor it based on the audience.
Consider your audiences’ pain points to make it clear that your offering is the ultimate solution. It’s not always easy to make effective videos for LinkedIn video marketing. So, reach out to a reliable LinkedIn marketing agency that can build your campaign strategies and nurture leads.
Share educational content.
The best way to boost brand awareness is to represent yourself as a thought leader by sharing educational content like how-to videos and industry insights. Share unique and effective tips and mention common challenges that may often go unaddressed. It builds credibility and acts as social proof.
Highlight customer testimonials and case studies.
Customer testimonials and case study videos effectively pinpoint how you help people in the real world. These types of videos build trust and credibility and show why viewers must choose you over others.
Stand out with product demos.
Product demonstrations are excellent to show your offering in action. You can either share pre-recorded or live content to visually communicate your offering’s impact.
Use behind-the-scenes footage.
A great way to increase brand awareness is to share behind-the-scenes and uncut clips. They show a glimpse of your crew, the company culture, and the processes that lead to creating a business offering.
It helps people feel more familiar with your brand and this close connection ensures people think of you whenever they need relevant offerings.
How LinkedIn Video Marketing Works and How It Helps
On LinkedIn, you can use video marketing in different ways to boost brand awareness, such as the following:
Native video: More engagement
Through LinkedIn’s native video feature, you can upload videos directly and have them appear on your followers’/connections’ newsfeeds.
These videos automatically play in the users’ feed, which helps gather more engagement and attention than embedded videos, where you share links from another platform. It encourages more likes, comments, and shares and boosts the organic reach of your profile.
Sponsored video ads: Targeted reach
Sponsored video ads are ideal if you want to expand your reach. Through this, you can target a specific audience demographic so the content reaches the right professionals and businesses. This not only builds brand awareness but also boosts chances of finding customers.
LinkedIn Live: Audience engagement
You can use LinkedIn Live videos to interact with your audience live. You may host webinars, offer live product demos, or even answer viewers’ queries about your brand and offerings.
This creates a sense of community, humanizes the brand, and boosts audience engagement.
Conclusion
B2B video marketing helps you grab your audience’s attention and keep them engaged. You can highlight your brand personality, which can build loyalty. It helps you stand out from competitors and grow steadily.
However, video marketing, especially on LinkedIn, is no joke. You need to make wise and well-informed decisions to make the platform’s algorithms work in your favor.
If you need some expert support, contact us at Speedworkl. Our team of experienced professionals has helped several businesses make their mark on digital platforms with increased leads, sales, and more. Reach out today and set your business up for success!