RESULTS
From Visibility to Revenue Impact: A LinkedIn Success Story
Challenge
Reaching senior executives is never easy—especially when targeting communications leaders at Fortune 500 and global companies. That was the challenge for this client. While they help brands measure and manage corporate reputation using data & insights, its niche audience made it difficult to stay visible with key decision-makers and turning that visibility into meaningful conversations and conversions.
A few of the challenges they faced, included:
- Reaching the right comms leaders across multiple regions (i.e. North America, Brazil, EMEA, APAC)
- Sharing insights that resonate with senior executives instead of sounding like another sales pitch.
- Standing out in a competitive market focused on reputation, brand, and ESG analytics.
- Connecting account-based marketing to a full-funnel strategy that drives prospects from awareness to engagement to demo requests.
Strategic Approach
By using LinkedIn Ads, Speedwork executed a full-funnel ABM approach to keep them visible with the right executives at target organizations, using curated account lists to deliver timely and relevant messages to priority companies and senior communications leaders.
Campaign content was structured across the funnel:
Results
As campaigns ran, Speedwork optimized based on performance data—refining target accounts, testing creative & messaging, and shifting budgets toward top-performing regions, industries, and formats. They also tightened funnel alignment to guide prospects from thought leadership to demo requests, improving lead quality, engagement, and overall efficiency.
The campaigns delivered clear results, driving measurable growth in high-quality engagements.
Even more importantly, the client stayed consistently visible to the exact executives they wanted to reach, building trust and familiarity with their high-value audience.
Unexpected Insights
As the campaign ran, a few surprising trends were worth noting:
- Certain regions performed better than expected. France and Brazil generated particularly strong engagement and lead volume.
- Industry research reports were especially effective content, driving high engagement from communications leaders and reinforcing the clients authority as a reputation insights provider.
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