LinkedIn boasts 450 million global newsletter subscriptions, proving the platform’s impact on and importance to professional communication.

Due to the platform’s popularity, LinkedIn newsletters offer companies significant opportunities to provide value to their readers. However, with more businesses and individual professionals embracing the feature, comes a lot of competition. 

Standing out from other companies and getting enough traction on one’s newsletter can be difficult. But don’t worry because we’ve got you covered with the best practices for LinkedIn newsletters. Let’s get started!

What is a LinkedIn Newsletter? 

The LinkedIn Newsletter feature lets you share your articles regularly with subscribers. Every time you publish an article, they receive a push notification in-app or via email.

How to Make a Newsletter on LinkedIn

If you’re wondering how to make a newsletter on LinkedIn, make sure you have 150 followers/connections and recent activity. Then, follow these steps:

• Browse your profile, go to the “Resources” section, and enable Creator mode.
• To set up your newsletter, go to “Write article” on the homepage at the top. Click “Manage” and choose “Create a newsletter.”
• Fill in the following primary information:
  • Newsletter title: Write something that will catch your readers’ attention. 
  • How often do you want to publish?: Select a frequency you can keep up with. This can be changed later.
  • Newsletter Description: Add keywords to make the newsletter more easily found.
  • Add image or logo: Upload something eye-catching and relevant to your brand image.

Benefits of LinkedIn newsletter

Some benefits of the LinkedIn newsletter are:

• It offers targeted reach by delivering your newsletters to subscribers’ inboxes.
• Since subscribers get notifications for your newsletters, your content visibility is boosted. This also promotes more consistent engagement.
• It helps in growing your audience and reach by increasing content discoverability.
• You can redirect the traffic from LinkedIn newsletters to other websites/platforms you want to grow, such as YouTube, Instagram, or Facebook.
• It lets you stand out as an industry expert and thought leader, so you build credibility.
• With consistent newsletter publishing, you stay on everyone’s mind. Thus, potential customers will consider you when they need relevant products/services.

LinkedIn Newsletters Best Practices

1. Offer valuable content

Make sure your LinkedIn newsletter content offers value and insights to your subscribers. Don’t just use them to promote yourself as an industry leader. Make sure your goal is to help subscribers, and they’ll naturally perceive you as the go-to resource within your industry.

Ensure your content educates and inspires readers or helps them somehow. If you’re not sure the types of articles to publish, here are some varieties:

• How-to guides with instructions and tips to solve common and complicated struggles relevant to your products or services.
• Case studies to share authentic real-life examples of your past successful projects.
• Thought leadership articles that highlight industry trends and insights.

You will build a loyal subscriber base by sharing valuable content and knowledge, and your readers will see you as a trustworthy industry leader.

2. Partner with a Marketing Agency

To make your LinkedIn newsletter effective, you must offer quality content consistently. Besides this, you also need a great content strategy and knowledge of how the platform works.

However, if you’re not well-versed with the platform’s ways or don’t have enough time, one of the ideal LinkedIn newsletter best practices is to connect with a reliable and experienced LinkedIn marketing agency.

They have the right expertise to plan suitable content strategies to boost newsletter engagement. Their team of professionals also knows how to make LinkedIn analytics work in your favor.

With the right agency, you’ll be able to reach a wider audience and increase brand growth. By relying on outsourced experts, you can concentrate on core operations and grow your business faster.

3. Curate Thought-Provoking Headlines

Your newsletter headline has a huge impact on whether subscribers will read the articles or not. Utilize a captivating heading so your email will stand out in the subscribers’ inbox.

Ensure the headline is clear, crisp, precise, and creates a sense of value. It must be relevant to your audience and grab attention easily. If you want some examples, check these out:

• Ask a question to create curiosity: “Are You Adapting Well With the New Industry Trends?”
• Suggest a solution for stubborn problems: “Prevent and Solve Leakage Problems Effectively with These Tips.”
• Build urgency and a fear of missing out with: “The Top 3 AI Tricks You Must Not Ignore in 2024”

4. Enhance Readability

One of the most important LinkedIn newsletter tips is to ensure the readability of your articles. Remember, LinkedIn is a platform for professionals who may be crunched for time..

Refine your content and make it easy to skim through with these tips:

• Write short paragraphs of 2-3 lines each. 
• Break the content using bullet points and subheadings. This makes the content appear smaller and highlights what’s most important. Readers can also skip to the header/subheader they are more interested in.
• Make your content more attractive with images, graphs, charts, and other multimedia. This can simplify complicated information into a few key takeaways.
• Use a mobile and website-friendly font size and spacing. This boosts readability in all devices.

5. Spark Interaction

Passive subscribers can’t improve your newsletters’ visibility. Engagement is a significant part of making your newsletters more popular, reaching more audiences, and driving growth.

Here are some LinkedIn newsletter tips to encourage more engagement on your articles using likes and comments:

• At the end of your content, seek readers’ feedback and thoughts on the topic.
• Ask a relevant question at the end to spark conversations in the comment.
• Collect subscribers’ take on the topic through surveys and polls.

Urge your passive readers to become active through these prompts and build a thriving community.

6. Use the Platform’s Analytics

This is another of the useful LinkedIn newsletter’s best practices. LinkedIn is packed with essential analytics tools. Elevate your newsletters strategy further by checking the following metrics:

• Monitor how your subscriber base has grown with time. Recognize the topics that drive in more subscriptions and use them more.
• Check engagement metrics, including likes, comments, and shares. Identify the content types with the most engagement and create more of them.
• Notice open and click-through rates to understand whether your headlines and content resonate with your subscribers. Especially if the open rates are low, reassess the headlines and content.

7. Optimize your Strategy

Lastly, the content strategy must be regularly evaluated and be open to changes. If you get feedback, take it into consideration so you are producing more of what your readers enjoy. 

Experiment with different content formats and create trending content. This will keep your content unique and help you stay relevant to your audience.

Conclusion

The LinkedIn newsletter is the perfect way to showcase your thought leadership and share company updates and industry insights.

Besides these top best practices, remember to stay consistent and follow a strict posting schedule. This will help build anticipation among your subscribers and attract more users who want fresh content regularly.

However, if you’re struggling to manage all of this alone, reach out to us at Speedwork and leverage the talent of our team. We’ll help you attract B2B customers and achieve great results on LinkedIn. Sign up now and take advantage of our free consultation!