![5 Things to Post on LinkedIn to Stay Top of Mind [UPDATED]](https://speedworksocial.com/wp-content/uploads/8-1000x500.png)
Four years ago, we shared this blog post.
A lot has changed since then. LinkedIn has evolved into the go-to platform for B2B marketers, now boasting over 1 billion users.
Creating content for LinkedIn can feel tricky. It’s a platform where the balance between professional and personable is often hard to strike.
But with such a massive audience, your next customer could be just a post away. Staying top of mind has never been more important.
Understanding the Algorithm & LinkedInn
LinkedIn’s algorithm is all about boosting content that brings real value and sparks meaningful conversations. Unlike platforms chasing viral trends, LinkedIn thrives on expert-driven, relevant posts that help professionals connect and learn.
So if you’re looking to make your post go “viral”, LinkedIn probably isn’t the platform for that 🤷
You should focus on sharing insights, starting discussions, and showing genuine interest in your audience. The platform rewards posts that hit the sweet spot — timely, credible, and engaging — so thoughtful content gets the attention it deserves.
And, one of the most powerful aspects of LinkedIn is how far your content can travel beyond your immediate network. Thanks to the platform’s structure, your posts can show up in the feeds of 2nd and even 3rd-degree connections. This happens when people in your network engage with your content by liking, commenting, or sharing.
Why does this matter?
It’s a game-changer for visibility and networking. Your message isn’t just seen by the people you know — it’s being introduced to professionals who might be perfect prospects, collaborators, or industry peers.
Now’s the time to step up and position yourself as a thought leader. We’ve got you covered with a few post ideas to get started.
1. Leverage Videos
LinkedIn has become a prime space for short-form video content. Whether it’s a 60-second tip, a quick behind-the-scenes look at your team, or a thought leadership snippet, video posts see higher engagement than static posts. Consider:
- Sharing personal insights through video diaries.
- Posting quick tutorials or tips relevant to your industry.
- Hosting mini Q&A sessions.
Link to this post ➡️ HERE
2. Carousel Posts
Carousel posts (swipeable, multi-image uploads) are ideal for storytelling and presenting step-by-step guides. Use them to:
- Break down a complex topic.
- Share case studies or success stories.
- Create interactive and visually appealing checklists.
3. Engage and Prospect via Polls
Use LinkedIn’s polls to spark conversations and gather feedback. Pose questions that are thought-provoking and relevant to your audience.
4. Share Valuable Content
LinkedIn thrives on meaningful interactions, and creating share-worthy content is key. Post about:
- Topics that spark conversations and attract comments.
- Insights that encourage your audience to reshare your post.
- Questions or prompts that invite thoughtful responses.
The key to success on LinkedIn isn’t just posting for the sake of it. It’s about blending personal stories with thought leadership to create authentic, relatable content.
Remember, robotic strategies don’t resonate, but real, human connections always will.
Have fun and happy posting! 🤓