Introduction
With its advanced targeting options and professional audience, it’s no surprise that LinkedIn has become the go-to platform for B2B marketers, especially in the SaaS world. But with so many ads competing for attention in the feed, what makes some ads stand out and others blend in?
In this post, we’ve put together 20+ top-performing LinkedIn ads from both well-known and emerging SaaS companies. From product-focused campaigns and lead gen offers to social proof and thought leadership content, these examples show off strategies that drive engagement and conversions. Whether you’re looking for inspiration for your next campaign or insights into what works on LinkedIn, this roundup gives you actionable ideas you can apply to your own ads, today!
The Power of LinkedIn Ads for SaaS
LinkedIn is uniquely positioned for SaaS marketing because it connects companies directly with professionals who make purchasing decisions. Unlike other social and ad platforms, LinkedIn offers precise targeting options which makes it ideal for reaching the exact audience most likely to convert. So think company industry, or named accounts, layered with job titles and skills to get to the most niche audiences.
Then comes in to play several ad formats, all designed to engage with your ICP. From image and video ads that capture attention in the feed, to message and conversation-based formats that create a more personal and direct connection, LinkedIn offers the tools to engage audiences at every stage of the buyer journey.
When executed correctly, LinkedIn ads can drive great results for SaaS businesses. The examples in this post illustrate how smart targeting, creative messaging, and compelling visuals come together to produce campaigns that resonate with professional audiences.
Top LinkedIn Ad Examples for SaaS
And now for the exciting part, the examples! Let’s dive in!
Lead Gen Ads
HubSpot
We like this HubSpot ad because it’s super clear as to what you’re going to get when you hand over your email. No clutter, just a straight swap of details for 100 ready-to-use AI prompts.
Slack
Slack gets straight to the point with a headline built on stats. That builds trust before asking for details and ties AI to efficiency, which is timely at the moment.
Airtable
We like this Airtable ad because the ebook offer is obvious from the start. This ad is bright in the feed and you know what you’re getting before you click.
Free Trial / Offer Ads
Zoom
We like how Zoom makes this ad bright and relatable. It speaks to anyone running webinars who isn’t a pro and spells out the offer right away.
Asana
Asana keeps things nice and clear, with bright colors grab attention and the line “unlock smarter campaign management” tells you exactly what you’ll get.
Mailchimp
We like how Mailchimp keeps the offer obvious. You don’t have to hunt for fine print to see what you’re getting, and the mint green stands out in the busy feed.
Collabwriting
Collabwriting calls out the “too many tabs” pain point in an eye-catching way. That makes this ad super relatable (we’ve all been there!) and easy to engage with.
Product-Led Ads
Notion
We love how Notion keeps it clean and simple. The creative is sharp, the headline makes the benefits clear – build better products at faster speeds.
SurveyMonkey
SurveyMonkey hooks attention with AI in the main ad creative headline. The copy is benefit-led so readers understand how it helps, not just what it does.
Sunoh.ai
We like how Sunoh.ai shows the problem with an image of a man buried deep in paper. The copy then explains how it fixes the problem, keeping ad copy and creative simple and relevant.
Social Proof Ads
Monday
Monday uses clear social proof dropping the McDonald’s name. “615%” sits bold in the middle and acts as proof without the extra fluff.
Freshworks
What a great logo to use… Freshworks catches our eye by using the Marvel logo. It’s a quick way to show who trusts them without needing any extra words.
Competitor Call-Out Ads
Zendesk
Zendesk takes a bold route naming a competitor in the ad. Then it lists the benefits of switching so you know exactly what’s on offer.
Event Ads
Salesforce
Salesforce stands out here with bright colors and copy that calls out the audience – architects, admins and developers – by name.
Okta
This event ad from Okta brightens up the feed with the blue and green tones. It also calls out AI in the copy, which draws people in as it’s such a hot topic right now.
Meme Ads
Typeform
We love how Typeform wins attention with humor. It highlights a common pain point in a way that feels human and makes you pause to read in a busy feed.
ClickUp
Another great example of meme ads is from ClickUp. They do a great job using humor to frame a challenge most people relate to. They quietly position themselves as the answer without overselling.
What Makes These Ads Effective?
There are several factors that make these ads effective – simple, clear visuals, bright colors, and images and video that capture attention.
You’ll also notice that a lot of the copy is straight to the point. It tells you what the product or offer does without extra words. You don’t have to guess or read between the lines.
The calls-to-action are clear. Each ad shows exactly what to do next – sign up, download, or learn more – so there’s no confusion.
Best Practices for LinkedIn Ads
Here are a few best practices to keep in mind next time you’re putting together a campaign:
- Consistency matters. Ads that keep the same style, colors, and tone make it easier for people to recognize the brand. You don’t want each ad to feel like it’s from a different company.
- A/B testing helps you see what works. Trying different headlines, images, or calls-to-action shows which version performs best. Small changes can make a big difference.
- Audience segmentation makes your ads more relevant. Tailoring your message to specific groups like job role, industry, or location, helps the right people notice and engage.
- Continuous monitoring keeps campaigns on track. Checking results regularly lets you adjust things that aren’t working and repeat what is. Ads aren’t set-and-forget; they need ongoing attention to perform well.
Conclusion
These ads show what works well on LinkedIn: clear visuals, simple messaging, relevant targeting, and obvious calls-to-action. And consistency, testing, and monitoring help campaigns perform even better over time.
Take a look at your own LinkedIn ads and see how you can apply these ideas. Try small changes, check results, and keep refining!
For more tips on LinkedIn advertising for SaaS companies, check out our Complete Guide to LinkedIn Ads for SaaS Companies (2025 Edition). LinkedIn’s guide for marketers is also a great place to start if you’re new to LinkedIn ads.