With 1 billion+ members from 200+ countries and regions, LinkedIn is a hub of opportunities. The professional networking platform lets you run a range of ads to connect with your target audience.
Out of all ad types, LinkedIn Text Ads are quite popular. They drive traffic, generate leads, build brand awareness, and more. Wondering how else these ads can benefit your business? Let’s get started!
Understanding LinkedIn Text Ads
LinkedIn text ads are simple text-based advertisements that appear only on your desktop feed’s right-hand sidebar. They can appear on different desktop pages, such as the home page, profile page, search results page, or even inbox page.
When a user clicks on these ads, the ad can drive them to any of your chosen URLs, including a LinkedIn page or company website. These ads are quite effective in driving awareness.
Here are the key LinkedIn text ad specs:
- Ad headline limit: 25 characters
- LinkedIn ads text limit: 75 characters
- Ad image resolution: small, 100*100 pixels, JPG/PNG, 2 MB
Note: There’s no option to create introductory text LinkedIn ads. You need to mention a significant value proposition in the headline.
If you want more guidance on creating an effective advertisement, look up LinkedIn text ad examples online.
Benefits of LinkedIn Text Ads for Your Business
LinkedIn’s text ads elevate your business with the following benefits.
LinkedIn Text Ads are Cost-Efficient
Text ads are more cost-effective than other options, such as LinkedIn message ads. They also allow you to connect with a huge audience, which is highly beneficial for businesses with limited marketing budgets or novice LinkedIn advertisers who want to invest a minimum starting budget.
There are two different payment options:
- Pay-per-click (PPC): You pay for every click from users on the ad. This is beneficial if you want to drive traffic to your website and generate leads.
- Cost-per-impression (CPM): You pay for the number of times the ad appears. It’s ideal if you want to build brand awareness more than generate clicks. These ads have the most affordable CPMs.
You can fix a daily budget and bid for every click/impression so you don’t exceed your overall budget.
LinkedIn Text Ads are Desktop-Only, Ensuring Higher Conversions
Some believe that ads showing on both desktops and apps are better as they reach users on different devices. However, they aren’t effective.
Picture this:
Your prospect sees your LinkedIn text ad on the phone and clicks on it. However, they have to fill in and submit an application form.
Especially for detailed forms, they’ll be overwhelmed and won’t fill it in immediately on the phone. They’ll think that they can check out the ad and fill it out later on using the desktop.
As a result, you pay for their click/impression, but there’s no conversion.
On the other hand, text ads are shown only on desktops, where more engaged prospects can fill in and submit forms effortlessly. Thus, text ads can help you convert prospects better than others.
Check out this informative podcast to learn more about LinkedIn text ads’ components, pros and cons, and best practices!
LinkedIn Text Ads Offer Social Proof
Recently, LinkedIn also added social proof in text ads. This small addition shows your prospect the profile picture of their connections that already follow your account.
When they see people within their circle following your account, it boosts your credibility. They perceive your business as more trustworthy and helpful. This enhances the chances of them responding to your ads and using your offerings.
They Offer Precise Targeting
Being a professional platform, LinkedIn’s text ads offer immense targeting precision. For instance, you can target specific professional demographics based on:
- Industry
- Company size
- Location
- Qualification
- Skills
- Job titles
Such a precise target ensures that your ads show only to relevant decision-makers for your business.
Let’s assume you’re a B2B business and offer project management software. LinkedIn allows you to target industry-specific project managers, operation directors, and C-level executives. Thus, it ensures that your advertisement budget is spent on high-potential leads only.
LinkedIn Text Ads Build Brand Awareness
Text ads have amazing results in brand awareness building, as they show your ads to a huge and relevant audience, which can help you build a following. This is important if your business account is new to LinkedIn or the business itself is new in general.
When your ad shows up on a prospect’s LinkedIn feed, they learn more about your brand’s existence, regardless of whether they click on your ad or not.
As your ad appears before more professionals, your business name and logo stay top of mind. Over time, this builds familiarity, trust, and credibility among your target audience.
Whenever the time comes when they need relevant products/services, they’ll consider your business. They’ll further research your offerings, inquire about them directly, and make a purchase when they’re ready!
They’re Simple to Set Up
One of the most significant benefits of using LinkedIn’s text ads is that you can create them quickly without hassle. The ad copy is concise and direct, requiring a brief headline, description, and image.
The ease of setup lets businesses launch their campaigns fast. If you don’t have the team or tools to make creative videos or long-form ad copy, you’re still good to go! This saves time and resources, so you can focus more on core business operations.
LinkedIn’s ad management tools also make it easy to understand analytics relevant to your to better monitor and evaluate your campaign’s performance. You can use key metrics, including cost-per-click (CPC), click-through rate (CTR), and conversion rate, to study ad effectiveness.
The platform also lets you conduct A/B testing for text ads to check which perform better.
LinkedIn Text Ads are Scalable and Flexible
Text ads are also extremely scalable, which makes them suitable for businesses of all sizes and spending power.
If you’re a small business, you can run a limited-budget campaign of a few dollars daily. On the other hand, if you’re a large enterprise, you can invest more to enhance your reach.
You can continuously adjust the target audience, bidding, and budget of text ads. For instance, if the text ads perform better for a specific job title, you can enhance the budget for that demographic and get more leads.
They Complement Other Ad Formats
While text ads are amazing as solo marketing campaigns, they can also boost other ad types. You can pair text ads with other ads and invest in them simultaneously.
The target audience notices your ads more frequently in the feed and on the top right, building a balanced and broad marketing strategy. Together, they can attract more audiences and encourage higher conversions.
Conclusion
LinkedIn text ads may appear small and simple, but they offer high efficiency in marketing campaigns. Businesses of all sizes use text ads due to their cost-effectiveness, scalability, and targeting abilities.
If you also want to invest in these ads but aren’t sure where to get started, connect with us at Speedwork. Our reliable LinkedIn marketing agency offers a range of services, right from campaign strategy and setup to lead nurturing. So, sign up today and grab a free consultation!