Seeking: LinkedIn Ads Strategist (Full-time)

Position Summary:

The Senior Ads Strategist primary focus is owning the success of LinkedIn ads client accounts, starting with managing the client interactions and consulting on the best strategy most likely to achieve results for our clients.

This position works directly with the team of Ads Specialists, Copywriters, and Designers to manage, review, and guide all facets of the account. This position facilitates campaign meetings with clients to gain agreement on strategy, audiences, offers, and copy angles.

This position is also a top contributor to handle more advanced and complex client accounts.

The end result is a high performing ads team and department, which in turn delivers high performing results to our clients in the form of great B2B leads that fuel their company for growth.

This role will contribute to best practices and templates and continually improve the process & results. This role will be an active member of the team, participating in team meetings and activities internally and externally.

This person seeks new training, experiments and tests new advertising features, and brings insights and learnings back to the department to improve our overall knowledge and processes.

A great Ads Strategist has worked with many different types of businesses, audiences, and offers and can choose the right strategy for the right situation. A great Strategist has worked with many of the 3rd party tools and related channels that many B2B marketing teams use.

Key Measures for Success:

• Retains clients for long-term projects, over one year. 
• Meets or exceeds LinkedIn ads performance standards.
• Meets or exceeds peer standards of a Client NPS score and Team NPS score of 8+.
• Guide effective ad creation including strategic ad copy and visually appealing images that are delivered and approved by the client with few edits (one round).
• Upsells clients to additional services & services tiers.
• Manages client accounts and ads pod to streamline effort and work hours, and maintain a positive ROI for the agency.

Duties/Responsibilities:

Campaign Strategy 

• Define target audiences based on research and client’s input.
• Perform competitor and market research.
• Organize pain points, benefits and other brand angles.
• Advise on offers and funnels.
• Compile and own the campaign strategy.

Client Relations 

• Facilitate meetings with client stakeholders to gain understanding of the business and agreement on the campaign strategy.
• Lead client meetings, own client communications via Zoom, email, and phone.
• Advise clients on marketing and strategy topics.

Campaign Management

• Build campaigns and ads on LinkedIn.
• Manage account budgets and campaign bids.
• Analyze performance stats to find optimizations opportunities. 
• Optimize ads and campaigns for the highest conversion rates and ROI.
• Report on campaign performance.

Team Management

• Oversee and manage ad specialists, copywriters, and designers.
• Review, edit, and approve all assets before they are sent to the client.
• Coach and share best practices internally.

Copywriting & Ad Creation

• Use copywriting techniques to write effective ad copy.  
• Follow platform best practices.
• Apply revisions and edits from stakeholders.
• Design ad images in Canva.

Required Knowledge/Skills/Abilities:

• Technical Skills
  • LinkedIn Advertising
  • Google Docs
  • CRMs – ie  HubSpot
  • ABM platforms
  • Email marketing
  • Zapier
  • Reporting tools, ie Looker Studio
  • Canva
  • Ad Copywriting
  • Ad Image Design
• Soft Skills
  • Business acumen across a variety of industries and business models
  • Strong communication skills – assertiveness, negotiation, making requests
  • Strong written and verbal communication
  • Ability to build rapport and retain clients
  • Highly organized
  • Ability to strategize and negotiate with stakeholders
  • Strategic thinking and mindset.
  • Meeting Facilitation
  • Presentation skills

Background and Experience:

• 5+ years of experience with LinkedIn advertising and B2B marketing.
• 5+ years of experience with client account management.
• Bachelor degree or higher in Marketing, Advertising, Business, or years of experience in the field.
• Experience working with several different businesses, including technology verticals.
• Marketing agency experience: Strongly recommended.
• Location: USA