LinkedIn has emerged as a key platform for B2B outreach, offering both broad social visibility and targeted messaging options.
Combining LinkedIn messaging campaigns with social content creates a powerful strategy that boosts your reach, engages your audience on multiple levels, and increases your chances of conversion.
Research shows that prospects often need several interactions before making a decision. By offering touch points through different channels, you meet them where they are. A prospect who engages with or views your social post is already aware of your brand, making them 20-40% more likely to accept a connection request, which enhances the likelihood of a positive conversation.
And, when you connect with someone on LinkedIn, they’ll automatically be notified of your posts, increasing the visibility of your content and helping to build familiarity with your brand.
Here’s an example:
Posting on LinkedIn is also a powerful tool for B2B companies to nurture connections.
Sales cycles can sometimes take up to a year to complete, making social media an excellent tool for nurturing connections. Regular posts keep your brand visible, build trust, and ensure you’re top of mind when prospects are ready to buy.
Here’s a funnel you can follow to further simply the process when it comes to connection nurturing on LinkedIn:
LinkedIn Post Ideas
Combining LinkedIn messaging campaigns and social campaigns creates a comprehensive LinkedIn strategy that maximizes the platform’s potential. But, we know that the hardest part is creating posts that engage your audience and align with your goals.
We’ve put together 3 content ideas that are engaging and customizable to your goals:
- Polls are a great way to engage and also prospect at the same time! You’re able to see who voted on your poll to understand where they may be in their buying journey.
Here’s an example:
This poll helped one of our clients scope out the current job market in the automotive industry and then once the poll ended, he personally followed up with each of the voters.
- Inviting your connections to engage in the comments is a fantastic way to boost engagement with your posts. After all, who doesn’t love a chance to voice their thoughts? It’s a simple yet powerful way to start conversations, get valuable insights, and make your audience feel heard.
This post received over 10 comments, significantly surpassing the LinkedIn average of around 4. It also sparked educational discussions in the comments, providing an opportunity for everyone to showcase their expertise.
- Personal posts often perform exceptionally well. Sharing moments of your day can foster a deeper connection and is a powerful way to create meaningful similarities and lasting bonds with your audience.
This post touched on some challenges but ended on a positive, lighthearted note. Many working moms can relate to experiences like these during their workweek, fostering a sense of community, understanding, and empathy.
LinkedIn Social Tips
Now that you understand how LinkedIn messaging and social go hand in hand, and you have some content ideas to get started, here are a few tips to make the most of your social posts:
- Align your social posts with your messaging pitch: Share thought leadership, tips, case studies, or testimonials to highlight the expertise you’re showcasing in your pitch.
- Engage consistently with your network: When you post and someone comments, always take the time to respond! Like your connections’ posts and actively engage with their content. Remember, don’t post and ghost—stay engaged!
Conclusion
LinkedIn messaging and social together create a powerhouse strategy for positioning you and your brand as thought leaders in your industry. By combining these approaches, you can stay top of mind with your prospects, build stronger connections, and boost your visibility.
Ready to get started? Visit our services page to learn how we can help you harness the power of LinkedIn for your brand: https://speedworksocial.com/services/