Results
See the results that Speedwork can help you achieve on LinkedIn.
There is a process to build and scale B2B demand generation. The reason these are effective starts precise targeting, leading with value, and expert campaign management. Learn more in the case studies below!
Industry: Sales Software
Client since: Summer 2023
Context: This is the #1 sales execution platform empowering sales, RevOps, go-to-market teams around the world.
Before engaging Speedwork, they were running ad-hoc campaigns, and looking for an organized effort, knowing that LinkedIn is the channel where sales leaders and sales teams spend time.
- Full-funnel campaign approach
- Customer expansion efforts
- Opportunity acceleration
- Global campaigns
- ABM targeting
- Organic social content
Industry: Information Services
Client since: April 2021 (2+ years)
Context: This client is the world’s largest reputation database. Their proprietary reputation, brand, ESG, and media impact tracking platform provides crucial insight into what your stakeholders think, feel, and say, so you can build a strong reputation.
Before engaging Speedwork, they were running campaigns for their yearly report, but Cost/Conversion was high and inbound leads were low.
We helped them rebuild their campaigns with more precise audience targeting, higher converting ad creative, along with cost optimization techniques. Within the first month, we dropped their cost/conversion by half, effectively doubling the ROI.
Additionally, we help post content regularly that shows off their great brand and personality while educating visitors about the subject matter.
Full funnel LinkedIn strategy:
- Social media
- ABM targeting
- Industry segmentation
- Global campaigns
- Lead generation
- Retargeting
Results: These campaigns went on to generate over $4M+ in revenue at a 5x ROAS last year!
Professional Network scales using LinkedIn Ads as main customer acquisition channel
Industry: Executive Membership Association
Client since: November 2021 (3+ years)
When we started working with this organization, the ad budget began at $100,000 per month.
With an ongoing split testing approach, conversion rates and ROI has increased month-over-month. After more than $7M in ad spend, this business has grown exponentially using LinkedIn Ads as their main driver of customer acquisition.
- Domestic & international campaigns
- Refined targeting based on industry and membership tiers.
- Full-funnel lead grading, opportunity, and sales tracking.
- Methodical A/B testing cadence and results tracking.
Results: $7,000,000 in profitable ad spend managed.
Industries: SaaS / HR
Client since: December 2021 (3+ years)
Context: This client is a powerful AI-driven platform that helps you find exactly the right talent using millions of candidate attributes. Their Talent Data Cloud has a deep understanding of people with attributes to boost efficiency and reduce hiring costs.
Before engaging Speedwork, they were running a few different campaigns but CPCs and Cost/Conversion were high. They had a few leads, but those leads weren’t the perfect fits.
We helped this client revamp their LinkedIn strategy and implement a full funnel approach using multiple stages of brand awareness, lead generation, retargeting, and ABM account penetration efforts.
Full funnel LinkedIn strategy:
- Social media
- ABM targeting
- Brand awareness
- Lead generation
- Retargeting
- Demos & Consultations
- Nurture Working Opportunities
Results: Over $1M of new pipeline opportunities in the first year.
⚡️ Big Data Platform Signs-Up 230+ Leads/Week.
This SaaS Platform was looking to increase new user acquisition for their big data solution. The platform has a hefty price tag... so focusing on qualified leads was important. Previously they were struggling with Google Ads and wasting money on untargeted searches and people who couldn't afford the software.
We helped take over their ad accounts and rebuilt them into an effective funnel. We used LinkedIn Ads to target senior level data professional and IT decision makers to attract qualified leads.
We used specific landing pages to speak to different pain points for each customer segment.
Previously they were generating less than 10 leads/month and now they're well over 200 leads/week!
🖥 Security Software Gets 1,555 Users at $2.26 / Install
This software solution wanted to acquire more subscription customers for their browser extension.
We used Facebook Ads to target audiences based on their technology and browser choice, so that only qualified prospects were shown ads—to eliminate any possible wasted ad spend.
We chose recognizable visuals to grab the prospect's attention and educate them on the benefits of the browser plug-in.
We acquired over 1,500 new users for the company at less than $2.26 per install!
🚚 National Logistics Company Recruits 597 Applicants Over 3 Months
This company needed to expand it's service team across the United States. They require specific licenses and needed LinkedIn's targeting options to find those people.
We used Sponsored InMail ads on LinkedIn to only invite qualified prospects to apply to the open positions.
The campaign ran for 3 months and signed up 597 applicants!
🏈 New Athletic Equipment Sells $40,000+/Month to NFL Teams & CrossFit Gyms
This new exercise product is loved by coaches, teams, and athletes, but was only being sold through word of mouth in the sports industry.
We launched e-commerce advertising campaigns on Facebook and Google to expand their visibility and get in front of their target markets—NFL & NCAA teams, CrossFit gyms, and strength & conditioning coaches.
Our advertising campaigns helped this company reach new audiences and retarget existing prospective customers, resulting in over $40,000 in sales and over 10X ROAS (return on ad spend).
They also added over 4,000 new subscribers to their email list just in a couple months.
This product continues to grow at an accelerating rate as the ads continue to go viral, further increasing their exposure and visibility with the sports performance audiences.
Industries: FinTech
Context: This software platform enables accounting firms, law firms, and other organizations to help businesses file BOI reports to meet FinCEN's requirements.
Speedwork created and launched new campaigns to reach these different customer segments, with tailored creative that reflected and spoke to each industry.
Full funnel LinkedIn strategy:
- Segmented ICP campaigns
- Cold prospecting, retargeting
- Thought leader ads, message ads
Results: Over $100,000 in new ARR software subscriptions in 6 months, at a 3x ROAS.